Una selezione di libri e articoli di Philip Kotler


Frontiers of the marketing paradigm in the third millennium
Philip Kottler, Ravi S. Achrol
How marketers can respond to recession and turbulence
Philip Kotler, John A. Caslione
Marketing: An Introduction
Philip Kotler, Gary Armstrong
Marketing 3.0: From Products to Customers to the Human Spirit
Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing Management
Philip Kotler
Principles of Marketing 
Philip Kotler, Gary Armstrong
Social Marketing: Changing Behaviors for Good
Philip Kotler, Nancy R. Lee
Strategic Marketing for Educational Institutions
Philip Kotler
Strategic Marketing for Nonprofit Organizations
Philip Kotler, Alan R. Andreasen