Artificial Intelligence for Business

WHY THIS EXECUTIVE MASTER AT BOLOGNA BUSINESS SCHOOL

You:

  • develop advanced skills in AI and leadership
  • strengthen your professional prestige and strategic vision
  • join a network of managers and companies

You company:

  • lead digital transformation using AI as a strategic lever
  • enhance retention, engagement, and the strategic vision of your leaders
  • boost performance and organizational competitiveness

 

In a context where artificial intelligence is reshaping strategies, business models, and required skills, organizations need leaders who can read change and turn it into value.

The Master provides practical tools to understand the economic, organizational, and ethical implications of AI and translate them into immediate, actionable steps within the company. It is designed for entrepreneurs, managers, professionals, and consultants who want to return to work with a clear roadmap on what to do, how to lead teams and projects, and how to implement concrete AI solutions.

The program stands out for its international perspective, experiential approach, and strong business orientation. Online evening classes (compatible with work commitments) are complemented by two Smart Weeks on Campus, offering direct interaction with faculty, business leaders, and peers, enabling participants to apply learning immediately, expand their network, and tackle real challenges faced by the business community.

AI provides instant access to data and models, but true competitive advantage comes from the ability to read contexts and make informed decisions. Technology supports, but does not replace, human learning, which is rooted in relationships, vision, and trust.

The Executive Master in Artificial Intelligence for Business combines technological knowledge with an operational approach. It prepares leaders to return to their organizations ready to guide projects, make informed decisions, and generate tangible value.

 

Accreditation

EQUIS

Bologna Business School is EQUIS (EFMD Quality Improvement System accredited), one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.

 

Executive Commitee:

  • Marianna Bonanome – Head of AI Strategy and Partnerships, Sand Box
  • Marco Ferrando – Head of BU Data Science, Var Group
  • Giovanni Strocchi – Co-founder & Venture Partner, Blacksheep
  • Stefano Spaggiari – Co Founder, Expert AI
  • Marcella Zucca – I&D Head of Generative AI and Sustainability Italy, Capgemini
  • Francesco Ubertini – Presidente, Cineca
  • Alessandra Benedetti – Head of Digital Transformation, SCM Group

 


Maurizio Gabbrielli

Maurizio Gabbrielli

Academic Director
maurizio.gabbrielli@bbs.unibo.it

"The true value of AI for business is not just in its potential to transform industries, but in its capacity to reshape the future of work and unlock unprecedented growth opportunities."

Luca Cerati

Luca Cerati

Faculty - Director of Research & Technology Coordination at Coesia

"AI is not a cutting-edge technology; it is one of the tools available to make processes more efficient and enhance products. Like any other technology, not everyone needs the technical skills to develop it, but everyone should know how to use it effectively."

Structure

The study methodology is characterized by the flexibility of online sessions divided in 3 modules integrated by 2 Smart Weeks on Campus. Each module focuses on specific topics and includes online lectures, testimonials, practical activities, and a final assessment to evaluate participants’ level of learning.

Core courses

Sixteen core courses divided in 3 modules provide specific tools and skills. The teaching activity includes lectures, case studies and discussion opportunities.

Leader’s Corner

5+ opportunities for discussion with international managers. The purpose of the meeting is to share experiences, business cases and best practices.

Focus Sessions

5 meetings with managers, experts, and professionals on topics such as: AI & Sustainability, Generative AI, No Code, SandBoxAQ and From AI to Product: XOOTS case study.

Smart Weeks on Campus

Two on Campus (Bologna) Smart Weeks of 4 days each will allow the participants to strengthen the value of personal interaction with the classmates and faculty. You will take part in Challenge-Based Workshops, Leadership talks, and Company Visits at prestigious companies that are part of the School’s Business Network.

Company Visits

Company visits, which will take place during the in-person sessions, will allow participants to engage with excellent companies in the field of AI and technology.

Project work

Project works developed by participants in small groups will enable them to put the knowledge they have gained into practice. The aim is to provide valuable insights, actionable strategies, and a functioning AI solution to enhance business operations.

COURSES

The course will provide an introductory overview of the various existing AI techniques, putting them into an historical context
which is essential to understand how we arrived to the recent sensational exploit of AI applications and what can we expect from the near future. We will discuss industrial applications with their opportunities and challenges, touching also on some social, economic and ethic implications which will be deepened in other courses. A specific focus will be on the interaction between AI and robotics, given the relevance of artificial intelligence applications for manufacturing and industrial automation.

 

Gabbrielli Maurizio
Saffiotti Alessandro

Getting value from data requires the design of a composite chain that begins from a strategic vision to the implementation, exploitation and continuous operation management. This course offers a preliminary and systemic vision to the use of the latest methodologies and techniques for extracting useful knowledge that will be explored in other courses of the Master.

Colajanni Michele

This course aims to provide participants with a comprehensive understanding of machine learning methodologies and their applicability in various business sectors. Consisting of three intensive lectures, the course covers fundamental machine learning principles, advanced learning paradigms, different data representations, and essential business analytics tools. The course also includes real-world case studies to ensure practical applicability.

Frank Coyle

Computer Vision is at the heart of the AI revolution. Machines nowadays can not only see better than ever but also generate realistic visual content spanning images, videos and 3D assets. We will walk through ideas and applications, shedding light on how computer vision may be deployed in controlled environments, e.g. in manufacturing,  “in the wild”, e.g. in assisted/autonomous driving,  as well as to generate cool stuff for applications largely yet to come.

Di Stefano Luigi

This executive-level course is designed to equip senior decision-makers, executives, and leaders with a comprehensive understanding of large language models. Participants will explore the fundamentals of large language models, with a focus on GPT models, gain insights into their applications and key implementations, and examine emerging trends and future developments in artificial intelligence.

Belli Andrea

This course provides fundamental knowledge of the key concepts and principles of computer security. It covers methodological, technological, and behavioral aspects (including operational security), while also addressing the most relevant components of modern IT infrastructures, spanning both computing and communication.

D’Angelo Gabriele

The course will introduce participants to the value of using immersive paradigms in data analytics. It will walk through the principles underlying the design of immersive analytics systems, exhibiting how such type of systems may facilitate collaboration and change the process of data analysis.

Gustavo Marfia

The course addresses the main ethical and regulatory issues related to AI, including the European AI Act, moral dilemmas (e.g., autonomous driving), and the political implications of AI systems. Participants will develop the ability to assess the ethical impact of technologies, critically distinguish myths and misleading narratives, and promote the responsible adoption of AI in line with fundamental rights.

 

Tafani Daniela

This course is designed to equip participants with the essential skills and knowledge required for managing artificial intelligence (AI) within the context of business innovation. It aims to systematically guide learners in understanding, embracing, and capitalizing on the transformative potential of AI to redefine business futures. The first part of the course focuses on AI and different aspects of business innovation, such as products, services, processes, organizational structures, and business models, and the exploration (sensing, seizing and implementing) of business opportunities related to AI. The second part, explores the role of AI in enhancing various stages of the Business Innovation pipeline, providing practical insights into leveraging AI for business evolution.

 

Balzan Francesco
Massa Lorenzo

The course provides a strategic understanding of how to leverage AI to enhance business decision-making, focusing on practical applications and value creation without requiring programming skills. Participants learn to identify and prioritize high-impact AI opportunities, manage the AI product lifecycle, and address ethical implications. The course also prepares participants to manage strategic partnerships for the effective and responsible adoption of AI within business processes.

Marianna Bonanome

Implementation of AI projects is a challenge that passes through people, this needs conscious leaders, able to facilitate the work of heterogeneous teams and get the most out of people both in terms of problem finding and change making. We will use the discipline of emotional intelligence to embed the neuroscience of change and build on this scientific approach to arrive to an action model.

The course aims to provide the right tools and competences needed to become a change maker in organizations in particular how to increase the awareness of the impact of leadership, support the management of the ordinary resistance to create new patterns of action, communicate and collaborate in teams to obtain extra-ordinary results.

Ghini Massimiliano

The course explores how technological development and artificial intelligence are transforming organizations. In the first part, participants are introduced to the principles of Organization Design, together with practical methodologies and tools to address organizational challenges and to understand the adoption of new technologies from a design perspective.

In the second part, the knowledge acquired is applied to examine the impact of AI on organizational structures. Frameworks and strategies are presented to help managers, entrepreneurs, and professionals rethink roles, processes, and decision-making in the age of AI. Participants will learn how to approach organizational problems in contexts where work is carried out not only by people, but also by intelligent agents created with AI technologies.

Ultimately, the course provides the tools and perspectives needed to reimagine organizations in the era of AI, preparing participants to lead change with awareness and innovation.

Vera Di Cristinzi

The course introduces the main business performance indicators, integrating concepts from financial and managerial accounting with quantitative tools and artificial intelligence techniques. Participants learn how to measure, interpret, and analyze financial results, identify the most relevant KPIs, and support the decision-making process through data-driven approaches.

Supino Enrico

The course prepares students to manage end-to-end AI projects, from conception to implementation and business value generation. Students learn how to address the risks and critical issues of AI implementation in companies, developing technical and application skills through real-world applications such as NLP, computer vision, and predictive analytics. A practical approach is fostered to effectively integrate AI solutions into business processes and identify innovation opportunities.

Boscato Cristiano

This course is designed to empower participants with a profound grasp of digital transformation strategies and their relevance across diverse business domains. Over the span of three dynamic sessions, you’ll delve into fundamental principles of digital transformation, explore advanced strategies, examine varied data representations, and master essential tools for business analytics. Real-world case studies will be integrated, ensuring you can apply your knowledge effectively in practical scenarios.

 

Meoli Azzurra

This course is designed to provide a comprehensive understanding of the transformative power and ethical considerations of AI in modern business practices. Participants will explore the evolution of AI, delve into current trends and technologies, and understand the implications for future business models. With a focus on both theoretical knowledge and practical application, this program covers the ethical dimensions of AI, the regulatory landscape, and strategies for integrating AI responsibly into business operations.

Aurelie Jean
Esposito Mark

The project work is developed in groups and on real cases (Companies from the BBS Business Network or companies proposed by participants). It is a comprehensive endeavor involving two distinct phases. In the first part, we focus on analyzing a specific business challenge and identifying AI-based solutions. The second part is dedicated to the practical development and implementation of an AI prototype to address the identified challenge. Throughout the project, we aim to provide valuable insights, actionable strategies, and a functioning AI solution to enhance business operations.

 

Boscato Cristiano

Faculty

Faculty members at Bologna Business School work together offering outstanding teaching standards. An international and interdisciplinary approach is guaranteed by a joint team of distinguished national core professors, adjunct, visiting professors, guest speakers and top managers.

Alumni

Dalila Pisani

Global Material Planner - Aero Alliance Product and Services
AI for Business (Ed. 2023/2024)

"The Executive Master in AI for Business was enriching both academically and professionally. I explored practical AI applications and worked on real case studies. I recommend the program to anyone wanting to drive innovation in their organization."

Dick van Druten

Managing Partner - Kylla Corporate Transactions
AI for Business (Ed. 2023/2024)

"Participating in the Executive Master in AI for Business was a pleasure. The program balances online and in-person sessions, theory and practice, allowing integration with professional commitments. Interactions with peers and instructors were extremely rewarding."

Annabelle Vultee

Chief Executive Officer - GoodHabitz
AI for Business (Ed. 2023/2024)

"A unique program for non-technical executives, combining technical, theoretical, and practical content. The format with live online lessons, residential sessions, and a group project is engaging and manageable for full-time professionals."

Trond Magnus Gulbrandsen

AI, Strategy and Marketing Advisor - Brave IT
AI for Business (Ed. 2023/2024)

"I joined the Executive Master in AI for Business at BBS because it bridges the gap between AI theory and its real-world business use. With a clear focus on core AI concepts like machine learning and cybersecurity, it is both theoretically thorough and rooted in real business challenges. Touching on both tech and business enablers. Meeting my co-students, lecturers and tutors during the residentials was also very rewarding, visiting businesses, cooperating on projects and discussing different theoretical aspects. I am confident this course will enable me to actively be a part of the AI transformation, and to be an enabler."

COMPANIES

The Executive Master in Artificial Intelligence provides a unique opportunity to engage with cutting-edge business realities through on-campus Residential and exclusive events. We have also developed a dedicated digital platform to facilitate interactions between alumni and current participants. This program has been co-designed with prominent companies to ensure its relevance and alignment with industry needs:

 

AMADORI AMMAGAMMA BASF BIP BLACKSHEEP VENTURES BOTTERO GROUP CAPGEMINI CEFLA CINECA COMIN AND PARTNERS CREDEM DANA INCORPORATED INJENIA DATALOGIC DIENNEA DR. MAX ENGINEERING EOS SOLUTIONS EVOTEC EXPERT AI EY FAAC FASTER GELLIFY GET CONNECTED GMCE GOTHA COSMETICS HERA HNP GROUP ICONSULTING INTERCOS GROUP KPMG LAMBORGHINI LAMINAM MARCHESINI MAPS GROUP MOTORI MINARELLI ORIENTEED PORINI SACMI SCHNEIDER ELECTRIC THE PROPHET AI VAR GROUP WOSPEE


Community

During the Master, a series of seminars with headhunters and HR managers provides participants with tools and resources for professional growth and positioning in leadership roles. At the end of the program, participants can join the activities of the Community, expanding their network through meetings with managers, entrepreneurs, and guest speakers who explore the ongoing changes in the world of work. Among these initiatives, Alumni Mentoring stands out: alumni offer personalized support to participants, sharing experiences and strategic advice in an intergenerational dialogue that strengthens the network and continues beyond the Master.

FEES

The registration fee for the Master’s course on a company basis is 18.200 Euros + VAT.

The registration fee for the Master’s course on an individual basis is 15.200 Euros + VAT.

CONTACT OUR TEAM FOR MORE INFORMATION ON:

  • Scholarships and Financial Aid

  • Financing and Payment Plans

  • Professional Funds and Corporate Welfare

For more details, contact us at aiforbusiness@bbs.unibo.it

 

Funding

For individual access to the Master’s program, two financing options are available:

“MERIT” LOAN – BANCA INTESA

  • No collateral required

  • Special interest rates

  • 24-month grace period with repayment over 30 years

  • To qualify, you need a degree score of at least 95/110, residence in Italy, and enrollment in the Master’s program.

“FUTURIAMO” LOAN – BANCA BNL

  • Special interest rates

  • Repayment period of 10 years

  • Option to delay the first payment for up to 36 months

  • To qualify, you need to be residence in Italy, and enrollment in the Master’s program.

 

For more information, email us at aiforbusiness@bbs.unibo.it

INTERPROFESSIONAL FUNDS

Special terms are available thanks to Interprofessional Funds for italian companies:

SCHOLARSHIPS

Investing in your education is a crucial step for your professional future. Bologna Business School offers a range of scholarships and benefits designed to recognize merit, support talent, and encourage the participation of professionals and companies.

 

BENEFITS FOR INDIVIDUAL APPLICANTS

If you are applying as an individual, you can access several limited scholarships, awarded based on specific criteria.

Submit your CV to the Admissions Team at aiforbusiness@bbs.unibo.it to explore the scholarship options available to you.

Additionally, if you are connected to our Alumni network, you can benefit from further advantages:

  • Alumni Referral: 20% Discount

Note: Scholarships cannot be combined.

BENEFITS FOR COMPANIES

Companies wishing to invest in the training of their employees can benefit from advantageous conditions based on the timing of registration:

  • Early Bird (by 30/09/2025) | 11% reduction

Note: Early Bird conditions are valid for registrations made within the specified dates.

 

HOW TO APPLY

Scholarships are awarded during the selection process, based on a first-come, first-served basis, and an evaluation of your CV in relation to the eligibility requirements for each scholarship.

 

REQUIREMENTS

Is this the right Master for me? How can I find out?

If you are a manager, entrepreneur, professional, or consultant who wants to lead concrete AI projects and create real value in your organization, this Master is designed for you. To determine if it’s the right fit, you can explore the program in detail, attend online information sessions, or speak directly with the Master’s team. You will discover how the program combines practical learning, engagement with leading companies, and strategic vision, and how it prepares you to return to your organization with tools and a ready-to-apply roadmap.

APPLICATION PROCESS

The selection process includes an admission test, evaluation of your Curriculum Vitae, and an individual interview to assess your profile and alignment with the Master.
To apply, please send your CV to aiforbusiness@bbs.unibo.it. After receiving your application, we will contact you to schedule the test and interview.

The Master’s program is open to graduates with more than 3 years of professional experience and non-graduates with at least 5 years of work experience.

FAQs

The selection process consists of an interview with the Master’s Director, organised by the Program Manager upon candidate request and after sending of the Curriculum Vitae. The interview is not binding on enrollment.

The Program Manager can send a certificate of attendance record at the end of the didactic sessions to those that make a request, upon verification of the attendance.

In order to get admitted to the Master Executive, it is required to have a Bachelor’s Degree, however, a limited number of places are available for those who do not have a Bachelor’s Degree but that can demonstrate to have significant professional experience, to be evaluated during the assessment interview.

No, it is not. The Executive Masters are not University Masters, therefore they do not have ECTS credits (European Credit Transfer and Accumulation System), that in Italy are called “crediti formativi universitari (CFU).

At the end of the Master, a certificate of attendance (which includes the achieved results) and a Diploma of Participation (upon verification of successful completion of each course and of at least a 70% of class attendance) are issued.

No, because it is not a university Master.

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