Understanding the role of data, analytics, and artificial intelligence within companies means going beyond theory and observing how these levers drive real decisions. The company visit at Horsa offered students from the Analytics and AI for Marketing track of the Professional Master in Marke (more..)
Stepping into the operational core of a Formula 1 team means observing an organization where speed, precision, and innovation are everyday working conditions. The company visit at VISA Cash App RB offered participants of the Global MBA a direct experience of how different business functions (more..)
Stepping into an agency that works daily with data, platforms, and brand decision-making means observing digital marketing in its real state. The company visit to Webranking offered participants of the Master in Digital Marketing and Communication this opportunity: to engage directly with pr (more..)