AI Enhanced Business Education

Artificial intelligence in teaching at Bologna Business School, designed with faculty and built around the content of each Master’s programme.

Artificial intelligence supports learning across all BBS Master’s programmes: with materials built around each programme, a learning assistant and a training pathway for faculty. The classroom and the exchange of ideas with faculty remain at the heart of the experience. AI helps make learning more continuous between classes.

What is AI Enhanced Business Education?

AI Enhanced Business Education is how Bologna Business School integrates artificial intelligence into the teaching of its Master’s programmes. It brings together four elements:

  • Programme content and learning materials, organised for each Master’s programme.
  • Maurice, the learning assistant that answers questions using sources validated by faculty.
  • AI for Faculty, a pathway that supports faculty in programme design and content development.
  • Co-design with companies, to create learning pathways aligned with objectives agreed with partner organisations.

Each element is designed together with the people who teach, in line with the specific objectives of each Master’s programme.

The project is being developed in collaboration with Bologna-based startup Didaflow, under the scientific supervision of Maurizio Gabbrielli, Director of the Executive Master in AI for Business at Bologna Business School (BBS).

 

How it works during your Master’s programme

Artificial intelligence supports you in the classroom, during your study time and after classes, with learning materials, innovative tools and Maurice, the learning assistant.

  • On campus. Focus on your studies while AI Enhanced Business Education takes care of everything else, from logistics to directions around classes, lecture rooms and campus facilities. As you study, you can also explore management frameworks and models through the cases included in your programme.
  • After class. Revisit a concept covered in class and find the slides, readings and case discussed.
  • Before an exam. Review by topic and check your understanding of the material.
  • During your project work. Find useful sources and materials for your project and connect them.

 

What changes for students

  • Continuity. Learning carries on between sessions—a real advantage for Executive Master’s students balancing their studies with work.
  • Content tailored to your programme. Answers and materials built around the Master’s programme you are taking.
  • At your own pace. Explore what you need, whenever you need it.
  • AI skills. During your Master’s programme, you learn to work with AI thoughtfully—an ability you can take back to your organisation.
  • Ease of use. Find your way around campus and between classrooms as if you had always known it.

How it takes shape: co-design with faculty

Every element of AI Enhanced Business Education is designed in collaboration with faculty and Master’s programme directors, who define the content, sources and areas of use in line with each programme’s objectives.

  • Programme directors and faculty define the objectives and areas of use.
  • Faculty select and validate the sources.
  • The tools are tested and updated as the Master’s programme progresses.

AI is a learning tool. Classes, classroom discussion, faculty feedback and group work remain at the heart of the BBS experience, in line with the School’s approach of putting people at the centre of digital transformation. Artificial intelligence helps make the time between sessions more continuous.

What it means for companies

For companies investing in their managers’ development, AI Enhanced Business Education means learning pathways that stay aligned with the content and objectives agreed with the School, and people returning to work with first-hand experience of AI tools applied to learning.

Maurice

Learning assistant

Maurice is the learning assistant within AI Enhanced Business Education. It answers questions using the School’s teaching materials and sources selected and validated by the faculty of each Master’s programme. This means it understands the language, cases and frameworks of each programme and provides answers that are consistent with what is taught in class.

Which Master’s programmes include it?

AI enriches the learning experience across all Bologna Business School Master’s programmes through the AI Enhanced Business Education approach. Choose your Master’s programme to discover how artificial intelligence is integrated into your learning journey.