Artificial intelligence is not an add-on tool within BBS programs. It is a new educational infrastructure designed to support studying, content comprehension, and applied learning throughout the entire learning journey.
The AI-powered Learning Experience supports students, faculty, and companies throughout every stage of the learning experience, making it more continuous, contextual, and personalized.
In-depth understanding of content
Understand frameworks, models, and business cases through BBS learning materials.
Between classes, you can access materials, revisit concepts covered in the classroom, and prepare for exams or project work.
The experience is built on the School’s sources, materials, and knowledge assets.
The new educational infrastructure also supports faculty in program design, content development, and teaching innovation through the AI for Faculty program.
Programs become increasingly aligned with organizational needs, enabling the design of personalized learning paths focused on skills development.
Maurice is the first conversational agent developed by Bologna Business School as part of the new AI-powered Learning Experience. Built around the BBS context, it helps students access learning materials, understand management frameworks, and explore the content of their Master’s program in greater depth using sources validated by the faculty.

We do not simply use generic artificial intelligence tools. We have designed a new educational infrastructure built around the context, expertise, and knowledge assets of Bologna Business School. This is why every BBS Master’s program is part of the new AI-powered Learning Experience.
Book a demo or speak with the Master’s Program Director to see how artificial intelligence concretely supports the learning experience at Bologna Business School.