Valerio
Franco
Entrepreneur, Chief Executive Strategy Officer, Brand & Communication Consultant Founder and Partner of Enfants Terribles, Hallelujah Adjunct Faculty
Almost 30 years in brand strategy, advertising, creativity and digital.
The contemporary evolution of a nearly extinct species: the strategic planner who understands culture, not just frameworks.
“If you can think it, you can do it” is my professional claim, and the most honest description of how I work.
Entrepreneur, partner and Chief Strategy Officer for two decades, today across three agencies: Enfants Terribles, Hallelujah and High5Commitment.
Strategies built for brands like Dash, Oral-B, Missoni, illy, Nike, adidas, Toyota, Sony PlayStation and AXA. The work that matters most: a Gold Effie Creative Effectiveness for Dash + Totti. Effectiveness isn’t a constraint. It’s the point.
My current obsession: AI and brand thinking. Not AI as a tool to go faster, but AI as a genuine thinking partner that sharpens strategy rather than replacing it.
Trained in Business Economics at Ca’ Foscari Venice. Formed in the UK across marketing, research and advertising, before returning to Italy to build.
