Elisa
Montaguti
Italy Full Professor of Marketing University of Bologna Core Faculty
Elisa Montaguti is Full Professor of Marketing in the Department of Management at the University of Bologna. She holds a Ph.D. in Marketing from the London Business (UK).
She taught at Warwick Business School and Insead. She has been a faculty member of Bologna Business School since 2014, where she teaches Marketing Management within the Global MBA.
Her research focuses specifically on the subject of new product development and high-tech product marketing. Her current research focuses on channel choice models, multi-channel customer profitability, social influence and entry strategies for new products. Elisa’s research has appeared in various marketing journals including Marketing Science, Journal of Marketing , International Journal of Research in Marketing, Marketing Lettere, Advances in International Marketing, and Mastering Marketing Financial Times series.
