Gen AI in Marketing: Opportunities & Insights

Nov 26 2025 - 6 pm CET - via Microsoft Teams

On Wednesday, November 26 at 6:00 pm, will be held via Microsoft Teams the Open Lesson “GenAI in Marketing: Opportunities & Insights”

Generative Artificial Intelligence (GenAI) is profoundly transforming the marketing landscape, opening new possibilities for creativity, automation, and customer engagement. This session will present ways to leverage GenAI to optimize campaigns, enhance user experience, and support faster, data-driven decision-making.

Participants will have the opportunity to explore tools and strategies for:

content generation
advanced data analysis
customer experience personalization

highlighting how GenAI can support day-to-day marketing activities and enable more effective and flexible approaches.

Join us to understand the potential of GenAI in marketing and how these technologies are redefining the interactions between companies and their audiences.

The Open Lesson will be led by Elisa Montaguti, Director of the Executive Master in Data Management.

The event will be held in English.

Please fill in the registration form to join the event.

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