START YOUR CAREER IN THE WORLD OF MARKETING
As the business school of the University of Bologna, the oldest university in the world, Bologna Business School combines academic tradition, analytical rigor, and strong connections with the business community, with an approach focused on innovation and the challenges of global markets. The program is designed to develop advanced marketing skills and prepare participants to operate in dynamic, competitive, and international business environments.
Through a practice-oriented learning approach, students develop the strategic, analytical, and operational skills required to work in companies, multinational corporations, consulting firms, and innovative startups.
Studying a Master in Marketing Management in Bologna means joining one of Europe’s most dynamic academic and industrial ecosystems, where academic education and the world of business come together.
TWO TRACKS, ONE MASTER
The Master in Marketing Management is built on a strong common foundation in marketing that integrates key disciplines such as marketing strategy, consumer behavior, digital marketing, and data analytics.
Building on this core, the program offers two specialization tracks that allow students to deepen their expertise in key areas of contemporary marketing.
- Marketing Management – Analytics and AI for Marketing: focuses on the growing role of data, advanced analytics, and artificial intelligence in marketing decision-making. It is particularly suited for those interested in careers in marketing analytics, digital strategy, customer insights, and marketing technology.
- Marketing Management – Applied Marketing and Sales: focuses on the strategic and operational aspects of marketing and commercial development. This track prepares professionals for roles in brand management, marketing strategy, business development, and sales management.
A CAREER-ORIENTED LEARNING EXPERIENCE
The Master in Marketing Management is designed to facilitate entry into the job market and to develop skills that can be immediately applied in real business environments.
The program offers:
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an internship integrated into the academic program
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continuous interaction with companies and industry professionals
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structured career advisory activities
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an international and multidisciplinary learning environment
The teaching approach combines theoretical analysis, business cases, project work, and practical activities, ensuring a balance between academic rigor and real-world application.
Bologna Business School is EQUIS – EFMD Quality Improvement System accredited, one of the most important international quality assessment and continuous improvement systems for Schools of Management and Business Administration.
