START YOUR CAREER IN THE WORLD OF MARKETING

As the business school of the University of Bologna, the oldest university in the Western world, Bologna Business School combines academic tradition, analytical rigor, and strong connections with the business community. The program is designed to develop advanced marketing skills, prepare participants for the challenges of global markets, and provide practical tools to operate in dynamic and highly competitive business environments.

Through a practice-oriented learning approach, students develop the strategic, analytical, and operational skills required to work in companies, multinational corporations, consulting firms, and innovative startups.

TWO TRACKS, ONE MASTER

The Professional Master in Marketing Management is built on a solid common foundation in marketing that integrates key disciplines such as marketing strategy, consumer behavior, digital marketing, and data analytics.

Building on this core, the program offers two specialization tracks that allow students to deepen their expertise in key areas of contemporary marketing.

Marketing Management – Analytics and AI for Marketing

The Analytics and AI for Marketing specialization explores the growing role of data, advanced analytics, and artificial intelligence in marketing decision-making. It is particularly suited for those who want to pursue careers in marketing analytics, digital strategy, customer insights, and marketing technology.

Marketing Management – Applied Marketing and Sales

The Applied Marketing and Sales specialization focuses on the strategic and operational aspects of marketing and commercial development. This track prepares professionals for roles in brand management, marketing strategy, business development, and sales management.

A CAREER-ORIENTED LEARNING EXPERIENCE

The Professional Master in Marketing Management is designed to facilitate entry into the job market and to develop skills that can be immediately applied in real business environments.

The program offers:

• an internship integrated into the academic program

• continuous interaction with companies and industry professionals

• structured career advisory activities

• an international and multidisciplinary learning environment

The teaching approach combines theoretical analysis, business cases, project work, and practical activities, ensuring a balance between academic rigor and real-world application.

STUDY MARKETING MANAGEMENT IN BOLOGNA

Studying a Master in Marketing Management in Bologna means joining one of Europe’s most dynamic academic and industrial ecosystems.

With more than 80,000 students, Bologna is one of Europe’s leading university cities and a hub for innovation and research. The strong connection between the University of Bologna, international companies, and the local entrepreneurial ecosystem creates a unique environment where academic education and the world of business meet.

In this context, Bologna Business School offers a Master in Marketing Management that combines academic tradition, an international perspective, and a strong market orientation.