Global MBA Supercars, Superbike and Motorsport. Why choose it and what are the prospects for the sector
17 February 2026The world of motorsport and high-end automotive is undergoing radical change: international competition, new Asian players in sectors once dominated exclusively by historic brands.
How can this change be navigated without losing one’s identity? We discussed how the automotive and motorsport sectors are evolving with Maurizio Reggiani, exploring the strategic value of a Global MBA dedicated to Supercars, Superbike and Motorsport in today’s global market.
New challenges in new scenarios: the strength of identity
What are the most relevant challenges today for European manufacturers — and Italian ones in particular — in preserving technological and brand leadership?
According to Reggiani, the answer paradoxically lies in tradition. The real guarantee comes from the value of heritage, from the strength of the brand.
Continuing to do what has led Italian manufacturers to be considered the world’s benchmark for super sports cars, without chasing every new trend.
It may seem counterintuitive in an era of disruption, but consolidating one’s position where one is already strong represents a winning strategy. The challenge for tomorrow’s managers is not to copy emerging competitors, but to enhance the uniqueness of Made in Italy.
Electrification, sustainability and engines
In addition to increasingly strict regulations that many major cities are imposing on internal combustion vehicles, motorsport is also moving toward a new ecological awareness. Electrification, sustainability, and tighter regulations are shaping new directions even for supercars.
However, how can extreme performance be reconciled with technological transition? It is a very complex issue, admits Reggiani: “one of the most delicate topics in the world of super sports cars. We must remember that those who buy these vehicles do not do so out of a need for mobility, but with the same intention as when purchasing a work of art or a collectible item.”
Staying connected to tradition while meeting new regulations without distorting the essence of the dream is one of the strongest themes in this world. It requires continuous learning and study. Motor-related sports have always been laboratories of innovation: the suspensions now found even in small city cars come from Formula 1, as do many of the safety and control features in the vehicles we use every day.
The direction is clear: continue innovating and imagining the unimaginable to remain competitive and compliant, without extinguishing the passion.
“Education remains the determining factor”
The automotive and motorsport world represents local brands that have become global giants. Balancing heritage, technological innovation, and international competition is one of the challenges facing managers in this sector, which blends passion and professionalism.
“Knowledge is and will always be the factor that allows companies to excel — the ability to innovate while staying true to tradition and continuing to surprise,” says Reggiani.
Continuing to deepen one’s educational path is essential in an ever-changing scenario.
Bologna Business School and a Global MBA in Italy’s Motor Valley
There is no better place to study engines than where engines are legend. Bologna Business School is located in the heart of Italy’s Motor Valley, a unique ecosystem where the world’s most prestigious brands design their high-tech dreams.
Pursuing a study program dedicated to motors here offers an unparalleled competitive advantage. As Reggiani explains: “Here, in everyday life — at breakfast, during an aperitivo, at dinner, walking under the arcades — you breathe and sense the passion for sports cars… and this is only possible in our territory.”
A Global MBA that places engines at the center of an exciting learning journey, with professors from the university and practitioners working in the most important institutions in the sector, could not have a better geographical location: where some of the most prestigious automotive and motorcycle manufacturers dominating motorsport are based.
For this reason, the Global MBA Supercars, Superbike and Motorsport at Bologna Business School builds its program around direct contact with the protagonists of the Motor Valley, forming a pragmatic MBA based on two pillars::
- Passion and Networking: direct interaction with those who founded and led companies and institutions that are now global icons, capable of igniting passion among fans and audiences worldwide
- Managerial Expertise: in-depth study of management fundamentals, best practices, and the most relevant modern case studies to provide comprehensive, immediately applicable training in the international motorsport business
Dreaming of a managerial career in the world of high performance?
Discover how to turn your passion into a strategic profession with the Global MBA Supercars, Superbike and Motorsport.
👉 [Visit the course page and discover all the details]
