Giulia
Giacometti

Giulia Giacometti is EMEA Marketing Director at Culligan International, where she leads the marketing strategy across the EMEA region, driving B2B and B2C business growth initiatives, brand transformation, and digital transformation.

At Bologna Business School, she teaches in the Driving Growth in B2B Markets Open Program, bringing extensive experience in international growth strategy, marketing transformation, and the leadership of multicultural organisations.

Throughout her career, she has held positions of increasing responsibility at 3M, Philips, GrandVision (now part of the EssilorLuxottica Group), and Culligan International, leading international transformation programmes, post-acquisition integration projects, global brand development, and marketing digitalisation. She has contributed to the design of scalable marketing and organisational models, supporting business growth across international markets.

Alongside her corporate career, she is an executive trainer and coach, helping managers and organisations strengthen leadership capabilities and successfully manage change.

She holds a Bachelor’s degree in Economics and Marketing from the Alma Mater Studiorum – University of Bologna, an MSc in Marketing Management from Università Bocconi, completed an international programme in Business Administration at ESLSCA Business School Paris, and earned a Postgraduate Master in Digital Marketing & Communication from Bologna Business School.

She believes in a marketing approach that integrates strategy, data, technology, and people development, convinced that sustainable business growth stems from the balance between innovation, execution, and leadership.