The Formula of Performance: What Marketing Can Learn from High-Performance Environments

In high-performance environments such as elite sports, every detail matters. From marginal gains to split-second decisions, success depends on the ability to combine strategy, speed, and execution under pressure. But what can marketing and business learn from these contexts? Today’s organizations operate in increasingly competitive and fast-changing markets, where creating value requires not only data and tools, but also the ability to make effective decisions, build strong brands, and engage audiences in meaningful ways.

Join us for an engaging conversation with Alberto Uncini Manganelli, Senior Vice President at Adidas, as we explore the parallels between sports and marketing, focusing on topics such as decision-making under pressure, the real value of sponsorships, and how brands can build deeper relationships with highly engaged audiences. The session will offer practical insights into how performance-driven mindsets can be applied to marketing strategy and execution in today’s global business environment.