On Thursday, July 16, starting at 5:00 PM, the webinar “From Artificial Intelligence to Artificial Cleverness: Why AI Search is now a branding problem” for the Bologna Business School’s Professional Masters will be held online via the MS Teams platform.
For over twenty years, web search has primarily been a channel for performance marketing: useful for generating sales, traffic and leads, but rarely central to branding strategies. With the advent of Generative AI, this balance is shifting. Search engines no longer simply display sources: they read, summarise and provide answers that influence the way products, services and brands are perceived. This webinar will explore why AI Search is becoming a new competitive arena for brands and why companies, marketers and brand managers can no longer view it merely as a technical or SEO issue.
Speaker
Nereo Sciutto, CEO and co-founder@Webranking
Moderator
Augusto Valeriani, Director of the Professional Master in Digital Marketing and Communication.
Registration is required to attend the event.
The event will be held in English.
