How is artificial intelligence reshaping marketing?
On October 5, 2026, from 6:30 to 9:30 p.m., join the online presentation of Bologna Business School’s Open Program in AI and Marketing to learn more about the program and explore the opportunities AI offers for marketing strategies and activities.
The program combines a strategic perspective with practical applications, covering everything from the fundamentals of artificial intelligence and Generative AI to their use in branding, communication and content creation, as well as customer intelligence and marketing analytics. It also explores investment decisions, organizational challenges, and the ethical and governance considerations required for the responsible adoption of AI.
Classes will be held online and in English, featuring business cases, practical exercises and interactive discussions.
Join the presentation to discover how you can develop the skills needed to understand, apply and lead the use of AI in marketing.
The event will be held in English.
To attend the event, please complete the registration form.
