Beyond the classroom: 15 Bologna Business School students at the WFI Summer School 2026

22 July 2026

An international classroom, new perspectives and a week dedicated to exploring Responsible Innovation.

This is what 15 students from the Master in Digital Marketing and Communication and the Master in Marketing Management at Bologna Business School experienced during the WFI Summer School 2026 – Innovation meets Responsibility, held from 27 June to 4 July at the Catholic University of Eichstätt-Ingolstadt (KU) as part of the Erasmus+ Blended Intensive Programme.

Selected on the basis of their motivation and academic performance in subjects related to the Summer School, the students joined peers from Germany, Greece, India and Lithuania for an immersive experience combining academic learning, international collaboration and intercultural exchange.

The central theme of the Summer School was Responsible Innovation, explored through lectures, workshops, group challenges, business cases and field activities. Throughout the week, participants examined the relationship between technological innovation, sustainability and organizational responsibility while working in international teams and engaging with Faculty from different countries.

The programme also included a visit to KPMG in Munich, offering participants the opportunity to see how the principles of responsible innovation are translated into business strategies and practices.

For Bologna Business School, the initiative was coordinated by Shashi Matta, who teaches Marketing Strategy in the Master in Digital Marketing and Communication and the Master in Marketing Management, reaffirming the School’s commitment to providing learning experiences that complement academic excellence with exposure to international and multicultural environments.

Experiences such as the WFI Summer School offer valuable opportunities for both personal and professional growth. Working alongside students from different cultural and educational backgrounds helps participants broaden their perspectives, strengthen transversal skills and build an international network that extends well beyond the programme itself.

An experience that reflects Bologna Business School’s international dimension and its commitment to offering learning opportunities that connect universities, businesses and cultures.