On Wednesday, March 4, 2026, at 5:00 p.m. (CET), the event Data Monetization: Theory, Models and Application will take place online via Microsoft Teams. The webinar is dedicated to the strategic foundations of data monetization.
In today’s increasingly data-driven economy, transforming information assets into sustainable business value is a key capability for organizations and professionals. The webinar will provide a structured overview of data as a strategic asset, its role in building competitive advantage, and the main models through which companies generate, capture, and scale value from data.
The session will be led by Gianluca Carrera, Expert and Executive in Data, AI and Digital Platforms, Mentor @Techstars and former Chief Product Officer at Facile.it, who brings over 20 years of international experience in digital platforms and data-centric businesses.
Through strategic insights and practical examples, participants will explore approaches and tools to design and implement effective data monetization initiatives capable of delivering measurable results and supporting long-term growth.
The webinar will be moderated by Claudio Sartori, Director of the Professional Masters in Data Science and Business Analytics at Bologna Business School.
To attend the event, registration is required.
The event will be held in English.
