Tatjana
Petkovska Mirchevska
Professor of Marketing at the Institute of Economics University Ss Cyril and Methodius in the Republic of North Macedonia
Tatjana Petkovska Mirchevska is a guest lecturer at BBS of the Workshop/Seminar: Doing Business in South East Europe/Western Balkan in the Master program Business Management. Tatjana is a full-time professor of Marketing at the Institute of Economics, University Ss Cyril and Methodius in the Republic of North Macedonia, teaching courses in International marketing, Marketing management, Marketing in tourism, Product and brand management and other related courses. The focus of her professional interest is mainly on International marketing and Marketing management. She has published scientific papers in Economic and Business Review, Amfiteatru Economic Journal, International Journal of Scientific & Engineering research, Journal of sustainable development, International Journal of Strategic Management and Decision Support Systems, E-society, Economic Development, Horizons International Scientific Journal, Economic Analysis: Applied Research in Emerging Markets etc.
Petkovska Mirchevska is an author and co-author of text books: International marketing-conceptual, strategic and action aspects, Internet marketing research, New product management and marketing research. As a part of her professional activities, she has been a lecturer for training of small and medium – sized enterprises focused on marketing skills development and marketing strategies organized by the Chamber of commerce of North Macedonia. In her international activities, she realized individual teaching mobility at the Faculty of Economics at University of Bologna and at the University in Ljubljana. She participated in international projects: Economic Growth of Macedonia-experiences and policy recommendations (World bank Global research project), Multi Country Trade Development program (Phare), The Failure of the labor market in Macedonia: a labor demand analysis (CERGE EI, GDN), Implementation of new master curricula (Tempus-JEP) etc. As a part of the project funded under Phare program, she was hired as an expert and completed an Internship at the Investment and Trade Development Agency in Budapest, Hungary.
COURSES
The development of international markets by enterprises requires a solid understanding of international trade practices and the key regulatory frameworks that govern their dynamics across different countries. This course will examine the strategies adopted by firms in light of both competitive and regulatory contexts, with particular attention to selected emerging markets and their specific characteristics. The cases of Japan, Southeast Europe, Latin America, various Middle Eastern countries, and the Mediterranean area will be explored in depth, highlighting growth opportunities, entry barriers, partnership and business models, as well as the cultural, regulatory, and organizational adaptations that companies must undertake to compete effectively in these environments.
Business Management – Global and Emerging Markets