Francesco Priore taught Financial Services Marketing in the Master in Wealth Management program from 2017 to 2023. Previously, he served as lecturer in Corporate Communication Law and Consumer Protection Law at the Faculty of Law of the University of Ferrara from 2002 to 2010. He is the founder of Studio Priore Marketing & Communication, established in Bologna in 1984, and of Studio Priore srls in Milan. He currently serves as Managing Director of A.L.I. – Active Longevity Institute and Head of Research at Gruppo NSA. Throughout his career, he has held several senior positions in the financial services and consulting industries, including Board Member and Marketing & Communication Director at Consultinvest SIM, Marketing Director at Fineco Bank, management consultant for Banca Fideuram, Commercial Director at Armonia SIM, and HR consultant for Azimut SIM. He also held responsibilities within Fideuram’s financial advisor network. In 1977, he founded ANASF, the Italian National Association of Financial Advisors, of which he became President in 1988; today he serves as Honorary Secretary for Life and President Emeritus. In the same year, he was also President of Eurofin, the European association of financial advisors. From 2007 to 2016, he served as Board Member of APF and OCF, the Italian supervisory bodies overseeing the register and regulation of financial advisors. In publishing, he was Editor-in-Chief of Systema Casa magazine and Editorial Coordinator of the monthly magazine Investire. He is also the creator of the first Fideuram Savings Index (1984), the “Real Trend CF” published in Plus24 since 2001, and the nsaPMIndex, an index monitoring the health of SMEs, launched in 2018. He has contributed to publications including Il Sole 24 Ore, Milano Finanza, Investire, Advisor, and BlueRating. A film enthusiast and bibliophile.
How to present a financial product: enhancing strengths. The management of a sales network of financial products. Approaches and techniques of marketing financial products. Network remuneration and collection management.