Eugenio
Morselli
Board Advisory, CEO, Consultant in Luxury High End market and FMCG Core Faculty
Eugenio Morselli left from the Bologna Alma Mater with a top score graduation, to develop a two stages career as an international manager: the first one in the FMCG markets with leading multibrand groups like Procter & Gamble, PepsiCo. and Barilla and the second one “out of the Supermarket and into the Boutiques” in the luxury / fashion global business.
Eugenio built his international career from the marketing and commercial functions to land to GM and CEO positions to create sustainable added values, living in Portugal, Spain, USA and London, where for PepsiCo. he led the Product Innovation department for the whole of Europe, including the M&A function.
Moving into the Fashion world, always from top seats, he than contributed to grow small cap national companies operating into the leather good accessories like Giuseppe Zanotti or Aquazzura, into real global players and licensed brands like Roberto Cavalli, Dsquared or Balmain into leading global brands creating structural value particularly by conquering significant market shares in Cina and the Far east.
With these experiences under his belt, since some years Eugenio cooperates with the BBS Made in Italy Master as visiting Professor, teaching Global Strategies matters, with key focus on Brand positioning, best practises for the go-to-market, deepening the competitive advantages for the Made in Italy.
Beyond his teaching activity, run also for Polimoda (Florence) and Univ. Bocconi (Milan), Eugenio continue to serve as an advisor to Board of Director both in the Luxury and Fashion markets as well as in the FMCG, including the uprunning Fintech market.
COURSES
This course structure consists of select lectures and three company projects.
LECTURES: Cover the current and future trends in the markets and in the management of companies that carry out activities connected to Made in Italy. The penetration of international markets. The ways in which Made in Italy firms are present on the international stage: direct presence, agreements, business activities, manufacturing activities. The “made in” of other countries: similarities and differences with Made in Italy.
COMPANY PROJECTS: The course also includes 3 business projects of 1 month each. The projects are carried out by working in groups of 4-5 participants and begin with the presentation of the company by a manager of a company who is a partner in the School’s network. The manager details to the group the scope of the project. During each project work, participants are assisted by a tutor; at the end of the month there is a meeting with the management and a presentation of the deliverables created by the participants. Teachers and management both provide an assessment, in order to review both the originality of the managerial solutions proposed as well as the practical feasibility and implementation potential in a real business context.
Business Management – Italian Premium BrandsThe Capstone Project (CP) is the final and unique project that Global MBA students will complete in each track as the culminating experience of their academic year. The CP distinctive feature is that students will work as a consulting team on real-world projects that companies are working on and/or want to implement. The “client” companies participate in the CP not only to contribute to the GMBA educational journey and let students improve their professional competence in a real “industrial project”, but also because they see real value in the work of our students, who will serve as real consultant and will apply the knowledge, theories and tools acquired during the year.
The objective of this course is that students, through their own work on a company-based authentic project, will synthesize and develop their knowledge as well as their skills in their chosen sector. The students will work with a real problem within an established organization or start-up. By working on problem identification, collecting data, analyzing, drawing conclusions, and presenting a thoroughly elaborated plan for the implementation of the project, students will draw upon their knowledge at the same time as they train their skills in central areas, such as leadership and project management.
Highlights:
- Work on real project in an existing company or start-up
- Students work in teams
- Students work on-site, for some days, at their project companies
- Each team gets a company advisor
- Confidentiality agreement signed to kick off the project
