[articolo] Financial Times: Business students’ growing appetite for food and wine courses

1 December 2014

Ross Tieman del Financial Times evidenzia l’aumento della domanda verso programmi specializzati in food and wine e, con il contributo di Ludovica Leone (MBA Food and Wine director), ci racconta la risposta delle business school europee a questo crescente “appetito”.  Leggi un breve estratto dell’articolo.

“Ever since the global crisis, when careers in the financial sector lost some of their allure, business students have been developing an appetite for industries that satisfy some of life’s more basic needs. Across Europe, schools that offer specialist courses in food and drink management are extending their scope and increasing their intakes as demand rises. (…)

Bologna Business School in Italy has a tradition of training managers for the country’s food industry. Four years ago, drawing on local expertise in producing and marketing Parmesan cheese, balsamic vinegar and salami, it introduced a food and drink track in its MBA.”

 

Leggi l’articolo completo qui

 

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