{"id":81265,"date":"2022-02-14T09:48:57","date_gmt":"2022-02-14T08:48:57","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?post_type=ricerca&p=81265"},"modified":"2022-02-21T12:47:41","modified_gmt":"2022-02-21T11:47:41","slug":"aeffe-a-smarter-way-of-working-in-the-fashion-industry","status":"publish","type":"ricerca","link":"https:\/\/www.bbs.unibo.it\/en\/research\/aeffe-a-smarter-way-of-working-in-the-fashion-industry\/","title":{"rendered":"Aeffe: a \u2018smarter\u2019 way of working in the Fashion Industry?"},"content":{"rendered":"

Abstract<\/strong><\/p>\n

In September 2021, Simone Badioli, the CEO of AEFFE SpA met with an external consultant, Giulia, and a few company directors to lay out a plan for the upcoming future. At the time of the case, the Covid-19 pandemic has prompted a governmental response in the form of an emergency plan, which simplified the access and the use of the Smart Working (SW) policy, allowing employees to work from alternative locations outside the main office for almost two years. As the emergency plan is about to expire, AEFFE should now make an important decision: whether to formally provide its employees with the option to work in a \u201csmart\u201d way even with ordinary operating conditions or not. The recent large-scale SW experiment has revealed that many jobs at AEFFE can be carried out outside conventional office premises; it has also accelerated the extent of digitalization within the company, sustaining the proliferation of new ways of working. However, while paving the way to SW, the pandemic has also shed some light on the various challenges and limitations that some departments inevitably face when their employees are not collocated on a day-to-day basis. Complicating the picture is AEFFE\u2019s reliance on traditions and heritage, which has brought the widespread belief that the traditional ways of working are a key strategic advantage for the company.<\/p>\n

Target for Teaching<\/strong><\/p>\n