One of the strengths of the <\/span>Master’s in Business Management at BBS<\/b> is the opportunity to create a <\/span>business plan<\/b> for a hypothetical start-up. A challenge to be tackled as a <\/span>team<\/b> and which each year sees the <\/span>awarding of the best of the projects presented<\/b>. We asked <\/span>Barbara Lorenzini,<\/b> Adjunct Professor and lecturer in Marketing at Bologna Business School, and <\/span>Claudio Venezia<\/b>, <\/span>CEO, and Founder of Squat & Basilico<\/b> and <\/span>Founder of Officina Startup, <\/b>to elaborate on this initiative.\u00a0<\/span><\/p>\n How did you propose this group challenge to participants – who, we remind you, will also carry out individual final projects – to find a successful business plan? And what, in your opinion, are the characteristics that made it a winning idea?<\/span><\/i><\/p>\n The Master’s program in Business Management has always been characterized by the fact that <\/span>it offers participants the opportunity to carry out a significant number of projects<\/b> throughout its duration, in direct <\/span>contact with companies<\/b> chosen in line with the specialization track. Since this is a horizontal master’s course that aims to allow participants to <\/span>get to know the reality of business at 360 degrees<\/b>, it has been decided to include this additional project of a new business idea. Students have the opportunity to <\/span>deal with the reality of all the theoretical concepts learned in the courses<\/b>, experiencing first-hand (within their groups) the experience of running their own business. We believe this is a winning idea because the students<\/span> can immerse themselves in the reality of managerial decisions related to all business functions<\/b>, thus significantly strengthening the tools at their disposal for a successful future entry into the world of work.<\/span><\/p>\n \u00a0<\/span>What are the most significant or brilliant projects, e.g., for the level of innovation or the quality of thinking or design?<\/span><\/i><\/p>\n Green, life science, and sustainable mobility solutions<\/b> are the most exciting projects this year. Current topics on the need to build <\/span>circular economy models <\/b>embedded in a broader sustainability project attracted the most interest from the students. The winning projects turned out to be those with <\/span>elements of entrepreneurial concreteness, <\/b>based on providing real solutions to market needs.<\/span><\/p>\n \u00a0When discussing innovative ideas, the aspects of the actual possibility of realizing the projects, the so-called ‘grounding’, which requires feasibility studies and targeted research, are often overlooked. What advice would you give to a young person entering the competitive business arena in this regard?\u00a0\u00a0<\/span><\/i><\/p>\n We always make sure that students incorporate these elements into their projects. We invite and encourage them to <\/span>set their job as real <\/b>and not as mere study exercises. Therefore, <\/span>each project is developed with a strong implementation perspective<\/b>. In general, the advice is to <\/span>start from the need to be met <\/b>and to <\/span>analyze the target market carefully<\/b>. In this planning phase, it is crucial to not rely only on one’s intuitions but to validate them with the target audience constantly. The aim is to internalize a cyclical and iterative innovation process based on continuous learning capable of capturing market changes. In addition, after validating the first start-up phases, it will be crucial to set up a winning business model capable of guaranteeing the scalability and replicability of the entrepreneurial project.<\/span><\/p>\n Talking about this academic year’s projects, is there any approach, topic, or implementation method that particularly impressed you? What was the strong point of the winning project?<\/span><\/i><\/p>\n The winning project was the one with <\/span>the most effective implementation and technological innovation applied to solving a real market problem<\/b>. The <\/span>U-bio project, realized by the track students in Life Science and MedTech<\/b>, aims to solve personal and dermatological health problems through innovative probiotic formulations. The team’s commitment to finding a solution that would meet the market’s needs, <\/span>creating a sustainable business model,<\/b> and an <\/span>effective<\/b> go-to-market strategy <\/b>allowed U-bio to excel in over 20 start-up projects.<\/span><\/p>\n We are convinced that in the coming years, the start-up and entrepreneurial planning project of the Master in Business Management will be an increasingly important part of the student’s education.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":" One of the strengths of the Master’s in Business Management at BBS is the opportunity to create a business plan for a hypothetical start-up. A challenge to be tackled as a team and which each year sees the awarding of the best of the projects presented. We asked Barbara Lorenzini, Adjunct Professor and lecturer in […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-91384","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"\n