{"id":51913,"date":"2020-09-11T09:00:00","date_gmt":"2020-09-11T07:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=51913"},"modified":"2020-09-10T10:55:13","modified_gmt":"2020-09-10T08:55:13","slug":"how-can-technology-support-the-rethinking-of-business-models","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/","title":{"rendered":"How can technology support the rethinking of business models?"},"content":{"rendered":"<p>The pandemic has had a devastating impact on the real economy, and its effects will extend to the coming months and years. We talk about this with<strong> Laura Amadesi<\/strong>, Management Consultant and Professor of Management Consulting and Laboratorio di Impresa at the University of Bologna and Professor for the course of Global Strategy of the <a href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/professional-mba-part-time\/\"><strong>MBA Part-time weekend at BBS<\/strong><\/a>.<!--more--><br \/>\n\u201cThe industrial fabric must face an unprecedented challenge: profoundly reviewing operational models and re-adapting the tools to support primary and secondary activities in a digital-centric perspective.<\/p>\n<p>All corporate areas are involved: communication and marketing will have to review how to create brand awareness and involve prospects with innovative manners; customer engagement and relation management will have to overcome the current \u2018physical models\u2019 (for example, the sudden cancellation of traditional Trade exhibitions); product and service study will have to be adapted to customers\u2019 new needs; the entire supply chain will have the chance to make use of new efficient and flexible processes; personnel will not simply shift to \u2018remote working\u2019 but to \u2018smart and collaborative working\u2019 with their social and professional life at least partially virtual and with new forms of leadership and organizational management.<\/p>\n<p>All in all, a complete change of paradigm, in which technology plays a role of \u2018simple\u2019 enabler: it\u2019s not a question of doing digitally what was done before, but to leverage on the technology to thoroughly rethink the company business model.<br \/>\nAlso, the strategic levers for growth are affected by the technological innovation that the pandemic generated: the possibility to use new channels and new internationalization methods, the aspects of evaluation of an acquisition opportunity, the search for capitals and finance.<\/p>\n<p>The world of consulting will have to support companies, managers and entrepreneurs in this Paradigm shift, but in turn they will have to understand the way in which smart dynamics and customers\u2019 new habits change the service model and the supply enabling model of traditional consulting and let new support needs emerge. Being a \u2018healthy carrier\u2019 of technological innovation in dealing with strategic, industrial, and business topics becomes increasingly the trump card.<\/p>\n<p>Today BBS, with its Master\u2019s courses, is developing precisely this crossroad: cross-sector business skills for the redefinition of new models and technological evolution of the tools necessary for the correct implementation of strategies in the future of a new normality\u201d.<\/p>\n<p style=\"text-align: right;\"><em>Author: <a href=\"https:\/\/www.bbs.unibo.it\/faculty\/amadesi\/\">Laura Amadesi<\/a><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The pandemic has had a devastating impact on the real economy, and its effects will extend to the coming months and years. We talk about this with Laura Amadesi, Management Consultant and Professor of Management Consulting and Laboratorio di Impresa at the University of Bologna and Professor for the course of Global Strategy of the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207],"tags":[],"rubrica":[],"class_list":["post-51913","post","type-post","status-publish","format-standard","hentry","category-news-en-2"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How can technology support the rethinking of business models? | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How can technology support the rethinking of business models? | BBS\" \/>\n<meta property=\"og:description\" content=\"The pandemic has had a devastating impact on the real economy, and its effects will extend to the coming months and years. We talk about this with Laura Amadesi, Management Consultant and Professor of Management Consulting and Laboratorio di Impresa at the University of Bologna and Professor for the course of Global Strategy of the [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-11T07:00:00+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bbs.unibo.it\/en\/wp-content\/uploads\/2020\/09\/amadesihighlight1200.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Roberta Gallo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Roberta Gallo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/\",\"name\":\"How can technology support the rethinking of business models? | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2020-09-11T07:00:00+00:00\",\"author\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/432df3c749c7ee0e8dc5f9a93d84a3f8\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How can technology support the rethinking of business models?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/432df3c749c7ee0e8dc5f9a93d84a3f8\",\"name\":\"Roberta Gallo\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/56bf5f4503f2120d1ebfdd0803ab4a0d6ca4ea95e36271e19fa3c99826670d8e?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/56bf5f4503f2120d1ebfdd0803ab4a0d6ca4ea95e36271e19fa3c99826670d8e?s=96&d=mm&r=g\",\"caption\":\"Roberta Gallo\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How can technology support the rethinking of business models? | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/how-can-technology-support-the-rethinking-of-business-models\/","og_locale":"en_US","og_type":"article","og_title":"How can technology support the rethinking of business models? | BBS","og_description":"The pandemic has had a devastating impact on the real economy, and its effects will extend to the coming months and years. 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