{"id":18155,"date":"2020-01-02T00:00:00","date_gmt":"2020-01-02T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/business-strategy-the-secret-to-business-success\/"},"modified":"2020-02-28T14:25:12","modified_gmt":"2020-02-28T14:25:12","slug":"business-strategy-the-secret-to-business-success","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/business-strategy-the-secret-to-business-success\/","title":{"rendered":"Business Strategy:  the secret to business success"},"content":{"rendered":"<p><em>&#8220;A good strategy is a strategy that produces results for the company&#8221;<\/em>, says <strong>Andrea Cinti Luciani<\/strong>, Scientific Director of the <strong><a href=\"\/hp\/?p=1599\" target=\"_blank\" rel=\"noopener noreferrer\">Master in Business Administration<\/a><\/strong>.<\/p>\n<p><!--more-->When we talk about <strong>business strategy<\/strong>, we mean the set of decisions that managers take to reach specific company objectives that are included in an ad hoc plan.<\/p>\n<p><em>&#8220;A good strategy stems from knowing how to adopt formulation tools (strategic planning) and from having weapons and abilities, even relational, of &#8216;grounding&#8217; the formulated strategy<\/em>&#8220;, continues the Director Cinti Luciani.<\/p>\n<p>With the increase of the <strong>competition<\/strong> and with increasingly <strong>specialized companies<\/strong> in the various market sectors, the business strategy represents the structure on which the company is founded, a sort of roadmap that monitors the objectives to be achieved in a more optimal manner.<\/p>\n<p><em>&#8220;The business strategy must create value for the company, both in economic and reputational terms, strengthening internal competencies and improving competitive advantage over competitors<\/em>&#8220;, says Andrea Cinti Luciani.<\/p>\n<p>To formulate an efficient strategy it is therefore necessary to have a <strong>global vision of the company<\/strong> and the most suitable tools to manage it.<\/p>\n<p><em>&#8220;A good manager with responsibility for defining and implementing the strategy in the company must have a broad set of skills: planning and organization skills, &#8216;big picture thinking&#8217; skills and therefore abstraction from the daily context, analytical thinking, propensity to listening, decision making and lateral thinking, without forgetting the ability to negotiate and persuade within the company organization &#8220;<\/em>, says the Director Cinti Luciani, who provides these tools to young managers through the <strong><a href=\"\/hp\/?p=1599\" target=\"_blank\" rel=\"noopener noreferrer\">Master in Business Administration<\/a><\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;A good strategy is a strategy that produces results for the company&#8221;, says Andrea Cinti Luciani, Scientific Director of the Master in Business 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