{"id":18132,"date":"2019-12-06T00:00:00","date_gmt":"2019-12-06T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/made-in-italy-a-key-component-of-brand-identity\/"},"modified":"2020-02-28T14:25:09","modified_gmt":"2020-02-28T14:25:09","slug":"made-in-italy-a-key-component-of-brand-identity","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/made-in-italy-a-key-component-of-brand-identity\/","title":{"rendered":"Made in Italy, a key component of Brand Identity"},"content":{"rendered":"

The different impact that technological products and artisan products have on the market is increasingly evident. The two “history factors”<\/strong> are different, almost absent in the technological good and well defined in the artisan one.<\/p>\n

In today’s context characterized by mass production of standardized goods<\/strong>, the history of a brand represents an added value<\/strong> for the company, a competitive advantage that contributes to the creation of the “memory of the brand”.<\/p>\n

Part of the brand identity is in fact the brand heritage<\/strong> which consists in making the brand unique by exploiting the historical heritage built over time by the company.
\nAn example of brand heritage is the Made in Italy<\/strong>, an expression that immediately evokes a specific lifestyle and a high aesthetic care, capable of arousing in the mind of the consumer sensations linked to the richness of different sectors: from design to fashion to food.<\/p>\n

“The essence of Made in Italy is the union between creativity, people, passion, culture and elegance”,<\/em> says Angelo Manaresi<\/strong>, Scientific Director of the Global MBA in Design, Fashion and Luxury Goods<\/a><\/strong> of Bologna Business School.<\/p>\n

To stand out in the current market it is necessary to know how to exploit the value of the brand<\/strong>, building a business that focuses on tradition and innovation<\/strong>.<\/p>\n

Bologna Business School through the Global MBA in Design, Fashion and Luxury Goods<\/a><\/strong>, provides students with the tools necessary to identify the best management strategies oriented to the luxury sector.<\/p>\n

“We work with prestigious companies in the sector to help students pursue their future careers and provide them with the skills they need to compete in today’s business world”<\/em>, concludes Angelo Manaresi.<\/p>\n","protected":false},"excerpt":{"rendered":"

The different impact that technological products and artisan products have on the market is increasingly evident.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"rubrica":[],"class_list":["post-18132","post","type-post","status-publish","format-standard","hentry","category-news-en"],"acf":[],"yoast_head":"\nMade in Italy, a key component of Brand Identity | BBS<\/title>\n<meta name=\"description\" content=\"The different impact that technological products and artisan products have on the market is increasingly evident.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/made-in-italy-a-key-component-of-brand-identity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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