{"id":18096,"date":"2019-11-27T00:00:00","date_gmt":"2019-11-27T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/the-marketing-in-the-era-of-black-friday\/"},"modified":"2020-02-28T14:25:06","modified_gmt":"2020-02-28T14:25:06","slug":"the-marketing-in-the-era-of-black-friday","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/the-marketing-in-the-era-of-black-friday\/","title":{"rendered":"The Marketing in the era of Black Friday"},"content":{"rendered":"

A few weeks after the pumpkins and the ‘trick or treat’<\/em> of Halloween, the Italian calendar lives another American custom: it is Black Friday<\/strong>, which is 24 hours after Thanksgiving Day, starting the Christmas shopping period.
\n<\/p>\n

A recent survey conducted by the Growth from Knowledge<\/a>\u00a0Research Institute confirmed that Black Friday 2019 will be the commercial event of the year in many European countries, including Italy. “73%<\/strong> of Italians know Black Friday and last year 45%<\/strong> of Italians bought Christmas gifts during Black Friday, a percentage that rises to 83%<\/strong> among those who made online purchases”\u00a0<\/em>says\u00a0the official press release.<\/p>\n

The appointment of November 29th makes us reflect on the constant changes that the Sales & Marketing sector is experiencing, redefining the needs of the customer on one side and the strategies of the companies on the other.<\/p>\n

A strategic opportunity that cannot be ignored by marketing specialists involved in defining the promotional campaigns of each type of company, from the giants of online sales to small e-commerce, to the classic shops in the center. A search by\u00a0DoveConviene<\/a>\u00a0has revealed that over 60%<\/strong> of Italians who will make purchases at Black Friday will shop in physical stores, but 90%<\/strong> of buyers will look for information online before proceeding.<\/p>\n

An “Italian Black Friday”, as defined by Milano Finanza<\/a>, which approaches traditional retailers with overseas customs and discounts via apps and social media. How to respond to the needs of a potential evolving customer? How to develop targeted strategies in terms of product, distribution and communication? The training of the Sales & Marketing expert passes through the continuous networking with professionals<\/strong>, who every day bring to the class their knowledge of the sector and analysis of case histories, lectures and company visits.<\/p>\n

The Executive Master in Sales & Marketing<\/strong><\/a> of Bologna Business School has a duration of 12 months for 32 classroom days, divided into the weekend formula, to allow professionals in the sector to deepen their preparation through a highly practical focus. The plus of the Master, according to Academic Director Fabio Ancarani<\/strong>, it concerns “the possibility of combining the rigorous foundation of scientific research in sales and marketing management with the continuous comparison with companies in the day-by-day activity”<\/em>.<\/p>\n

The target? Shaping industry managers who know how to anticipate trends, thanks to a 360-degree training that provides useful tools for professional activity and an exchange of ideas, experiences and method.<\/p>\n","protected":false},"excerpt":{"rendered":"

A few weeks after the pumpkins and the ‘trick or treat’ of Halloween, the Italian calendar lives another American custom: it is Black Friday, which is 24 hours after Thanksgiving Day, starting the Christmas shopping period.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"rubrica":[],"class_list":["post-18096","post","type-post","status-publish","format-standard","hentry","category-news-en"],"acf":[],"yoast_head":"\nThe Marketing in the era of Black Friday | BBS<\/title>\n<meta name=\"description\" content=\"Countdown on to Black Friday, the commercial event of the year, but above all, a strategic opportunity that cannot be ignored by marketing specialists involved in defining promotional campaigns.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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