{"id":18035,"date":"2019-11-13T00:00:00","date_gmt":"2019-11-13T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/leadership-talk-maurizio-marinella-and-the-art-of-tie\/"},"modified":"2020-02-28T14:25:00","modified_gmt":"2020-02-28T14:25:00","slug":"leadership-talk-maurizio-marinella-and-the-art-of-tie","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/leadership-talk-maurizio-marinella-and-the-art-of-tie\/","title":{"rendered":"Leadership Talk. Maurizio Marinella and the art of tie"},"content":{"rendered":"

This is the\u00a0story of elegance par excellence: Marinella, historical brand of tailored ties and accessories, now owned by\u00a0the third generation in its 104 years of life. The leadership\u00a0Global MBA<\/strong><\/a> students is Maurizio Marinella<\/strong>, Eugenio’s nephew, who opened the shop in 1914, in Riviera di Chiaia.<\/p>\n

“In those days, elegance was French for women and English for men, and my grandfather set himself the goal of dressing Neapolitan nobility in an English\u00a0way”<\/em>.
\nA precise project, which, after the difficulties of the two world wars, established itself\u00a0in Neaples and then in the world, up to\u00a0Japan.<\/p>\n

“A miracle,\u00a0that’s the only word to describe this adventure: from a shop of\u00a020sqm to the\u00a0neck of the most important men of the world”<\/em>. All the Presidents of the Italian Republic, most of the American Presidents and many other famous people have chosen Eugenio Marinella’s ties. “My father told me one day that I would start working in the store because I had grown up. I was eight years old”<\/em>.<\/p>\n

In his story Maurizio Marinella retraces the most important steps of the company, emphasizing how attention to quality, style and the sense of belonging to Neaples and the family were\u00a0the elements of success of the brand. “When I asked my father why all my friends were playing football when I had to stay in the shop instead, he replied that it was more important for me to breathe that atmosphere made of fabrics and crafts”<\/em>.<\/p>\n

Maurizio Marinella continued his grandfather’s dream thanks to a far-sighted and value-conscious entrepreneurial vision: \u201cI began to emancipate myself from paternal protection when I chose to introduce yellow and blue pullovers as well as blue and brown ones, and they were the first that we sold”<\/em>. His is a story full of anecdotes: “I personally delivered the ties to our customers outside Neaples, and one day I returned home with the car\u00a0full of sauces and packets of pasta that Paolo Barilla had given me to apologize for having ordered only 70 ties”<\/em>, he recalls with a smile.<\/p>\n

“There have been many difficulties over the years, but having a dream to deliver means that everything continues even in the most challenging moments<\/em>. In Italian to describe a lucky person, we say: he was born with a shirt. Well I\u00a0was certainly born with a tie!”<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"

This is the\u00a0story of elegance par excellence: Marinella, historical brand of tailored ties and accessories, now owned by\u00a0the third generation in its 104 years of life. The leadership\u00a0Global MBA students is Maurizio Marinella, Eugenio’s nephew, who opened the shop in 1914, in Riviera di Chiaia.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"rubrica":[],"class_list":["post-18035","post","type-post","status-publish","format-standard","hentry","category-news-en"],"acf":[],"yoast_head":"\nLeadership Talk. 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