{"id":17650,"date":"2018-11-29T00:00:00","date_gmt":"2018-11-29T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/elena-colombo-global-mba-in-food-and-wine-this-was-our-meeting-with-steve-raye\/"},"modified":"2020-02-28T14:24:17","modified_gmt":"2020-02-28T14:24:17","slug":"elena-colombo-global-mba-in-food-and-wine-this-was-our-meeting-with-steve-raye","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/elena-colombo-global-mba-in-food-and-wine-this-was-our-meeting-with-steve-raye\/","title":{"rendered":"Elena Colombo, Global MBA Food and Wine: &#8220;This was our meeting with Steve Raye.&#8221;"},"content":{"rendered":"<p>My name is <strong>Elena Maria Colombo<\/strong>, I am from Italy,<strong>\u00a0<\/strong>and\u00a0I am a full-time student of\u00a0the <span style=\"color: #ff6600;\"><strong><a href=\"\/hp\/?p=1613\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff6600;\">Global MBA Food and Wine<\/span><\/a><\/strong><\/span> at Bologna Business School.<\/p>\n<p><!--more--><\/p>\n<p>In the past years, I have gained <strong>corporate experience in fashion industry<\/strong>, making my way from being a Sales Associate to becoming Area Manager for multinational luxury companies. My academic background was in Humanities: I obtained a <strong>BA degree at Ca\u2019 Foscari University in Chinese Language and Society<\/strong> in 2011, after which I moved to The Netherlands to complete my master\u2019s degree in <strong>Asian Studies<\/strong>.<\/p>\n<p>I have always thought about taking an MBA as a \u201conce in a lifetime\u201d experience that will forge one\u2019s destiny and take the career to the next level, but I was afraid to leave my comfort zone and quit the safe job I had. When I got to know that Bologna Business School was offering <strong>an MBA that combines both managerial and business classes with insights from Food and Wine industry<\/strong>, I didn\u2019t think twice, and I took up the challenge.<\/p>\n<p><em>Why Food and Wine?<\/em> As food and wine constitute <strong>one of the pillars in the current Italian export scenario<\/strong>, I want to combine my previous academic background and expertise focused on Chinese language and market with a strong knowledge of the mechanisms that regulate food and wine industry.\u00a0Within the program, our class has the opportunity to <strong>visit major Food and Beverage companies in Italy<\/strong> and to <strong>take part to conferences, fairs and seminars<\/strong> centered on this topic throughout the year.<\/p>\n<p>Last Friday, I had the chance to sit at the exclusive lecture that <strong>Steve Raye<\/strong> prepared for the Global MBA Food and Wine students.\u00a0Steve Raye is the <strong>Founder and President<\/strong> of <span style=\"color: #ff6600;\"><strong><a href=\"https:\/\/bevologyinc.com\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"color: #ff6600;\">Bevology Inc.<\/span><\/a><\/strong><\/span>, one of the most important U.S. wine and spirit marketing companies,\u00a0specialized in helping wine export brands penetrate the U.S. market.<\/p>\n<p>Steve Raye has gained extensive experience in wine and spirit industry in U.S., working first for Diageo (global leader in alcoholics) and then founding his own company.\u00a0In occasion of the presentation of his book &#8216;<strong>Get U.S. Market Ready<\/strong>&#8216; during the <strong>Wine2Wine 2018<\/strong> fair in Verona, Raye gave us a lecture about how to enter the big market of wine and spirits in the United States and discussed about the impact that Amazon\u2019s purchase of Whole Foods will have on U.S. retail.<\/p>\n<p>To be a successful international wine or spirits brand these days, you have to manage\u00a0the right knowhow to do business in different markets around the world. If the average winery or spirits brand finds the internationalization process\u00a0complicated due to the\u00a0different channels that can be found in a foreign country, on and off-trades, wine shops that also act as wholesalers, restaurants that run their own e-commerce sites, then entering\u00a0the United States market can be an even greater challenge. Particularly when you consider its drinks distribution network, known as <strong>the three-tier system<\/strong>, which effectively means that <strong>the U.S. operates 50 different markets for every state in the country<\/strong>.<\/p>\n<p>During his talk, Steve Raye\u00a0introduced to us the main features of this multicolored and segmented market, distinguishing between <strong>each state&#8217;s regulations and habits<\/strong>. He also tackled several <strong>common mistakes<\/strong> that companies make when approaching such market and how to avoid them. Raye\u00a0has also answered our questions with professional humor, guiding us in discovering this new and complex market.<\/p>\n<p>This lecture has been inspiring and motivating and it has been a great opportunity to kick off this year&#8217;s Food and Wine track by listening to Steve talking about his personal and professional experience in wine and spirit industry.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Elena Maria Colombo<\/strong> &#8211; Italy<\/p>\n<p><a href=\"\/hp\/?p=1613\" target=\"_blank\" rel=\"noopener noreferrer\">Global MBA Food and Wine<\/a> &#8211; Class of 2018\/2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>My name is Elena Maria Colombo, I am from Italy,\u00a0and\u00a0I am a full-time student of\u00a0the Global MBA Food and Wine at Bologna Business School.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92],"tags":[],"rubrica":[],"class_list":["post-17650","post","type-post","status-publish","format-standard","hentry","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The BBS Global MBA Food and Wine meets Steve Raye<\/title>\n<meta name=\"description\" content=\"The students of the BBS Global MBA Food and Wine met Steve Raye, Founder and President of Bevology Inc., one of the most important U.S. wine and spirit marketing companies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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