{"id":17487,"date":"2017-04-24T00:00:00","date_gmt":"2017-04-24T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/bbs-and-bobst-excellent-results-for-the-marketing-students-in-the-company\/"},"modified":"2020-02-28T14:23:09","modified_gmt":"2020-02-28T14:23:09","slug":"bbs-and-bobst-excellent-results-for-the-marketing-students-in-the-company","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/bbs-and-bobst-excellent-results-for-the-marketing-students-in-the-company\/","title":{"rendered":"BBS and BOBST: excellent results for the marketing students in the company"},"content":{"rendered":"<p>Excellent results and news from the world of <strong>marketing<\/strong>: the long and fruitful collaboration between <strong>Bologna Business School<\/strong> and <strong>BOBST<\/strong> \u2013 one of the largest, international manufacturing companies \u2013 is today at the heart of a project that features BBS students of the <a href=\"http:\/\/www.bbs.unibo.it\/hp\/master-fulltime\/master-in-marketing-communication-and-new-media-2\/\"><strong>Master in Marketing, Communication &amp; New Media<\/strong><\/a>.<!--more--><\/p>\n<p>On 27<sup>th<\/sup> March 2017, <strong>BBS<\/strong> professors and representatives of the BOBST management team met, at the Florence manufacturing plant, to assess the work carried out by the three groups of students. For two months, as part of their curricular training, the teams have analyzed the company and then proposed a new <strong>Business Model for BOBST<\/strong>, one able to maximize the company&#8217;s activities and their presence on the market.<\/p>\n<p>\u201cFor the third consecutive year the Swiss company BOBST has welcomed the students: they were able to visit the company, meet the managers and present proposals concerning a real case. Usually, the management submits it 5 to 6 weeks prior to the date of the visit\u201d, <a href=\"http:\/\/www.bbs.unibo.it\/hp\/faculty\/lelli\/\"><strong>Alessandro Lelli<\/strong><\/a><strong>,<\/strong> professor of <strong>B2M Marketing at BBS, explained<\/strong>.<\/p>\n<blockquote><p>\u201cThis year too the solutions that were presented raised the interest of the current management.\u201d<\/p><\/blockquote>\n<p>\u201cAt the same time, the work that was carried out was rewarding for the students, who had been confronted with a complex challenge, and a very exciting one as well. So, we all appreciated the company, BOBST, and its management for their commitment to strengthen the close collaboration with BBS and their willingness to offer the school and its students growth <strong>opportunities, something that is hard to find elsewhere<\/strong>. Furthermore, this year too BOBST is available to <strong>host a few Master&#8217;s students for the internship <\/strong>that will follow the theoretical part of their course.<\/p>\n<p>\u201c<strong>We&#8217;re very satisfied with the <strong>quality of the presentations<\/strong><\/strong>, the students&#8217; creativity and their commitment to achieve sustainable results: the three presentations featured different perspectives and an interesting overview of the possible improvements of the current BOBST strategies\u201d, <strong>Matteo Cardinotti<\/strong>, Managing Director at BOBST Florence, confirmed.<\/p>\n<p><strong>Finally, Federico d\u2019Annunzio<\/strong>, Strategic Product Marketing Director of BOBST BU WF, added: \u201cThe ideas that were presented have shown the <strong>high level of skills and quality of the <\/strong><strong>s<\/strong><strong>tudents<\/strong>, in addition to a mature approach to the business. The long-term <strong>marketing solutions <\/strong>are realistic, focused on competitive business models. We believe our expectations were fully met\u201d.<\/p>\n<blockquote><p>\u201cWe received good quality presentations and innovative ideas: an excellent job.\u201d<\/p><\/blockquote>\n<p>Frederic Vexo, in charge of Research\/Innovation at BOBST, concluded: \u201cThe students presented high quality projects, with fresh and out-of-the-box concepts that could <strong>inspire our future strategies for the management of the industrial scenario<\/strong>\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Excellent results and news from the world of marketing: the long and fruitful collaboration between Bologna Business School and BOBST \u2013 one of the largest, international manufacturing companies \u2013 is today at the heart of a project that features BBS students of the Master in Marketing, Communication &amp; New Media.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[94,92],"tags":[],"rubrica":[],"class_list":["post-17487","post","type-post","status-publish","format-standard","hentry","category-marketing-communication-new-media-en","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BBS and BOBST: excellent results for the marketing students<\/title>\n<meta name=\"description\" content=\"Excellent results and news from the world of marketing thanks to the long and fruitful collaboration between Bologna Business School and BOBST.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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