{"id":17466,"date":"2016-09-26T00:00:00","date_gmt":"2016-09-26T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/il-placement-nelle-commerce-2\/"},"modified":"2020-02-28T14:23:01","modified_gmt":"2020-02-28T14:23:01","slug":"il-placement-nelle-commerce-2","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/il-placement-nelle-commerce-2\/","title":{"rendered":"Digital Commerce is Today"},"content":{"rendered":"

Digital Commerce<\/strong> is destined for a double digit growth. The suggestions from the market leaders: Yoox Net-A-Porter Group, Google, IBM, BCG and GroupM.<\/strong><\/p>\n

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\u201cDigital transformation<\/strong> is that continuous process through which a business either brings or adjusts to a radical change in its own market (the so-called disruption), leveraging on digital technologies and skills to innovate business models, products and services, at the same time improving operational efficiency and company performances”.<\/p>\n

This is perhaps the best summary to explain a change that has been going on for some time now, the so-called digital transformation. It was formulated like this by International Data Corporation (IDC), an American company dealing with market research activities: they’ve recently published incredible data on the growth<\/strong> of investments and jobs foreseen in this \u201cdigital revolution\u201d.<\/strong><\/p>\n

The research has shown that investments in Information & Communication Technology (ICT) linked to the digital world will increase from 30% in 2015 to over 50% in 2019. Almost<\/strong> 70% of European businesses consider their digital transformation a business priority<\/strong>. Globally, over half of the resources will be channelled to DX, with more than 2thousand, and 100 billion dollar in <\/strong>2019. In other words, in three years, the majority of corporate investments in IT technologies will be for digital processes. And, besides the search for new professional figures, reorganizations and repositioning of tasks and objectives among the managers in the businesses are going to take place. Executives will have to keep up with this transformation, ruling it.<\/p>\n

In such a landscape, characterised by these relevant figures, the Master in Digital Commerce<\/a>\u00a0of the\u00a0CDE<\/a><\/strong>\u00a0(Center for Digital Business Education<\/em>) promoted by YOOX Net-A-Porter in collaboration with Bologna Business School acquires a strategic importance within the courses offered by the School. The words of executives from Boston Consulting Group, Google, GroupM, IBM, WPP, partners of the educational project concerning E-Business and Digital Innovation confirm it.<\/p>\n

\u201cConsumers are modifying the way in which they interact with brands\u201d said <\/em>Alex Alexander, CIO at YOOX Net-A-Porter Group<\/strong> \u201chow they look for products, the ways in which they share their purchase experiences with friends and family. All of this is affecting e-commerce operations.<\/em><\/p>\n