{"id":17299,"date":"2015-06-23T00:00:00","date_gmt":"2015-06-23T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/antonio-croce-unimpresa-modello\/"},"modified":"2020-02-28T14:21:41","modified_gmt":"2020-02-28T14:21:41","slug":"antonio-croce-unimpresa-modello","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/antonio-croce-unimpresa-modello\/","title":{"rendered":"Antonio Croce: a model enterprise"},"content":{"rendered":"

Antonio Screpis talks about\u00a0his brand Antonio Croce, introducing the project work of the students of the Master in Business Management.
\n<\/p>\n

Can you tell us about\u00a0Antonio Croce and its beginning?<\/strong>
\nAntonio Croce<\/a>\u00a0comes from my passion. I am a model maker by\u00a0nature, I began to be a model maker at\u00a014 years and since then I never stopped. Design is necessary for clothing, but I always\u00a0preferred\u00a0to understand how to make things real. I’m passionate about the engineering side of the dress. The company was born on January 1, 2000, and in 2002 we met Burberry. We have contributed to its success, translating the design in\u00a0wearability. The capacity\u00a0to\u00a0renew the product is our corporate strength.
\nAll modelers within us come from my teachings. They are very young, along with two girls collaborating with me since twenty five years.\u00a0At the end of 2015\u00a0we\u00a0are gonna\u00a0be\u00a0130\u00a0people in\u00a0our\u00a0headquarter in\u00a0Cattolica, while our induced involves about 3,000 people.<\/p>\n

What about\u00a0the project work with the students of BBS?<\/strong>
\nWe had the idea to engage\u00a0the students\u00a0of the progress in the Asian Markets<\/a> and Made in Italy<\/a> from\u00a0the Master in Business Management of BBS. The first group\u00a0had to\u00a0understand whether there is potential in the Asian markets for a specific brand identity. The second group, and here we have just begin, will be involved to think of the brand experience that we want to offer. We want to\u00a0collect all\u00a0their ideas\u00a0to implement an integrated\u00a0set of contact. We want to have the best interaction with our target customers.
\nI am convinced that we can do a great job, all together.<\/p>\n

What\u00a0the clothing industry need to\u00a0consider, today?
\n<\/strong>Clothing is quality, price, fit, material… perhaps, the brand image is the\u00a0smallest part. You can have a beautiful image but if the product is missing other aspects that make the dress, you are not affordable.<\/p>\n

Why do you\u00a0like to work with young people?
\n<\/strong>When you’re young you’re a force of nature, you\u00a0fight\u00a0to achieve something. I think that a project like this in BBS is ideal to understand what we can create together. Working with young people is a great opportunity to\u00a0get a closer look at\u00a0the sensitivity of the present and of the future. Today\u00a0you can not overlook the\u00a0technological innovation and the sustainability of your clothing. It would be very different to work with someone who has achieved success in the ’80s, when the market was completely different, and easier. A company like ours is always looking for talented young people who want to express something.<\/p>\n","protected":false},"excerpt":{"rendered":"

Antonio Screpis talks about\u00a0his brand Antonio Croce, introducing the project work of the students of the Master in Business Management.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[90],"tags":[],"rubrica":[],"class_list":["post-17299","post","type-post","status-publish","format-standard","hentry","category-uncategorized-en"],"acf":[],"yoast_head":"\nAntonio Croce: a model enterprise | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/antonio-croce-unimpresa-modello\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Antonio Croce: a model enterprise | BBS\" \/>\n<meta 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