{"id":17232,"date":"2015-03-20T00:00:00","date_gmt":"2015-03-20T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/tools-strumenti-per-ripensare-futuro-2\/"},"modified":"2020-02-28T14:21:20","modified_gmt":"2020-02-28T14:21:20","slug":"tools-strumenti-per-ripensare-futuro-2","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/tools-strumenti-per-ripensare-futuro-2\/","title":{"rendered":"TOOLS for rethinking the future"},"content":{"rendered":"<p><span>Events organized by the communication agency <strong>LL &amp; L<\/strong>, in collaboration with the <strong>Marketing Office of the Department of Management<\/strong> at the University of Bologna.\u00a0<\/span><span>Events, meetings, resources and strategies to offer a new perspective on business.<\/span><\/p>\n<p><!--more--> <a href=\"http:\/\/toolsfuture.it\/\"><strong>Tools<\/strong><\/a> offers companies the opportunity to share their experiences and expertise in order to find new forms and innovative methods of marketing and communication together.<\/p>\n<p><span>A think tank is a forum for discussions, involving both marketing researchers, communication professionals and business managers with the aim to co-create know-how on a specific topic.<\/span><\/p>\n<p><span><span>During the\u00a0third\u00a0meeting, held March 19 at Bologna Business School, the results of research carried out by a\u00a0\u00a0team coordinated by prof.\u00a0<\/span><\/span><span><strong>Fabio Ancarani<\/strong>, Alma Mater Studiorum University of Bologna, and the professor <strong>Michele Costabile<\/strong>, Luiss Guido Carli, were presented with the participation of a marketing manager community and <strong>Pearson<\/strong>, a specialized publisher.<\/span><\/p>\n<p><span>The central theme of the research is the <strong>evolution of marketing management<\/strong> over the last decade based on an analysis of keywords used by researchers and practitioners: neologisms,\u00a0<span class=\"hps\">resemanticization<\/span>s<\/span><span>\u00a0and hierarchies, as a starting point for finding new skills essential to managers.<\/span><\/p>\n<p>#Keywords<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Events organized by the communication agency LL &amp; L, in collaboration with the Marketing Office of the Department of Management at the University of Bologna.\u00a0Events, meetings, resources and strategies to offer a new perspective on business.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[92,90],"tags":[],"rubrica":[],"class_list":["post-17232","post","type-post","status-publish","format-standard","hentry","category-news-en","category-uncategorized-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>TOOLS for rethinking the future | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/tools-strumenti-per-ripensare-futuro-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TOOLS for rethinking the future | BBS\" \/>\n<meta property=\"og:description\" content=\"Events organized by the communication agency LL &amp; 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