{"id":17212,"date":"2015-02-11T00:00:00","date_gmt":"2015-02-11T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/how-design-project-becomes-success-made-in-italy\/"},"modified":"2020-02-28T14:21:11","modified_gmt":"2020-02-28T14:21:11","slug":"how-design-project-becomes-success-made-in-italy","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/how-design-project-becomes-success-made-in-italy\/","title":{"rendered":"How to reinvent what has already been invented? Lamami: a successful balance between tradition and innovation."},"content":{"rendered":"<p>In the course &#8220;Brand Communication &amp; Reputation Management\u201d, held by Alberto Fraticelli, Marketing and Communication Manager at Lotto Sport, <strong>Andrea Girolami<\/strong> provided a presentation of his company \u201cDue Ancore\u201d and the \u201c<strong>Lamami<\/strong>\u201d project. <!--more--> <strong>Due Ancore<\/strong> is one of the Italian leaders in the cutlery sector. Founded in 1885 in Maniago, a small town near Pordenone, the company now specializes in the production of designer cutlery. Many of its products are present in specialized stores all around the world. In the last few years, Andrea Girolami\u00a0invented\u00a0a new project called \u201cLamami\u201d. <strong>The concept behind \u201cLamami\u201d is that of creating knives with an innovative design, maintaining the incomparable style of \u201cMade in Italy\u201d products.<\/strong><\/p>\n<p><strong>Maniago<\/strong> is the \u201ccity of knives\u201d. It is a small city located in Friuli Venezia Giulia, a region in Northeastern Italy, between the Adriatic Sea and the Dolomite mountains. It dates back to the Roman period and in subsequent years the territory was under the reign of the Venetian Republic and the Austro-Hungarian Empire. The\u00a0city is renowned all over the world fot its production of knives, an enterprise\u00a0which started around the 15th century due to its proximity to the city of Venice.<\/p>\n<p>The \u201c<strong>Made in Italy<\/strong>\u201d brand has become a synonym for luxury and high quality. The success obtained by Italian companies specialized in fashion, food and beverage\u00a0has its roots in an incomparable tradition within this sector. The MBA in Design, Fashion and Luxury Goods and the MBA in Food and Wine keep the pace with an ever evolving market, which has maintained a strong bond with the past.<\/p>\n<p>&nbsp;<\/p>\n<p><a href=\"http:\/\/almagraduateschool.servizipress.com\/DatiWeb\/pdfsingoli\/4524796.pdf\">Press Review<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>Discover more<\/p>\n<p><a href=\"\/hp\/?p=1613\">MBA Food and Wine<\/a><\/p>\n<p><a href=\"\/hp\/?p=1610\">MBA\u00a0Design, Fashion and Luxury Goods<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the course &#8220;Brand Communication &amp; Reputation Management\u201d, held by Alberto Fraticelli, Marketing and Communication Manager at Lotto Sport, Andrea Girolami provided a presentation of his company \u201cDue Ancore\u201d and the \u201cLamami\u201d project.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[98,99],"tags":[],"rubrica":[],"class_list":["post-17212","post","type-post","status-publish","format-standard","hentry","category-design-fashion-and-luxury-goods-en","category-food-and-wine-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to reinvent what has already been invented? Lamami: a successful balance between tradition and innovation. | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/how-design-project-becomes-success-made-in-italy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to reinvent what has already been invented? Lamami: a successful balance between tradition and innovation. | BBS\" \/>\n<meta property=\"og:description\" content=\"In the course &#8220;Brand Communication &amp; Reputation Management\u201d, held by Alberto Fraticelli, Marketing and Communication Manager at Lotto Sport, Andrea Girolami provided a presentation of his company \u201cDue Ancore\u201d and the \u201cLamami\u201d project.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/how-design-project-becomes-success-made-in-italy\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-02-11T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-28T14:21:11+00:00\" \/>\n<meta name=\"author\" content=\"mattia@super\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mattia@super\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/how-design-project-becomes-success-made-in-italy\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/how-design-project-becomes-success-made-in-italy\/\",\"name\":\"How to reinvent what has already been invented? 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