{"id":17202,"date":"2015-01-19T00:00:00","date_gmt":"2015-01-19T00:00:00","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/"},"modified":"2022-12-22T16:49:25","modified_gmt":"2022-12-22T15:49:25","slug":"oscar-farinetti-villa-guastavillani-i-segreti-eataly","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/","title":{"rendered":"#MBALecture: Oscar Farinetti. From the ground up. The secrets of Eataly."},"content":{"rendered":"<p>More than 500 guests attended the MBA Lecture last Thursday, January 15 with Oscar Farinetti in the prestigious location of Villa Guastavillani. The event was attended by professionals, managers and the entire community of Bologna Business School.<br \/>\n<!--more--><\/p>\n<p>The Lecture, held by the Founder and President of Eataly, was very successful. He explained the keys to success for the Made in Italy food around the world: \u201cIn Italy, the food industry can offer a lot of opportunities. We must focus on biodiversity and excellence. In the case of Eataly, 4000 jobs in Italy in just 8 years.\u201d<\/p>\n<p>Through an extraordinary journey, starting in Turin, in just 10 years Eataly has opened 14 stores in Italy alone, in addition to the 6 already present on an international scale:Istanbul and Dubai, Tokyo and Osaka, Chicago and New York. In December a new opening was announced in Germany and last week the Wall Street Journal announced that the closure of the budget showed positive figures (5000 customers for a business of \u20ac400 million in 2014, in the New York headquarters alone).<br \/>\nDuring the Lecture \u201cFrom the grounds up, the secrets of Eataly\u201d, Oscar Farinetti explained that the idea was born from the intuition about the fact that \u201cthe country with the most appreciated food and wine in the world did not have a retailer worldwide.\u201d Although \u201cItalians still export less food than France, Germany or even Belgium.\u201d<br \/>\nThe President and Founder of Eataly then explained what the values for the creation of a successful business are, \u201cFirst of all, it is important to create employment\u201d, \u201csecond, giving a new life to forgotten places: as happens with FICO in Bologna, or with Eataly in Turin, born from the factories of the ancient Carpano company (producers of Punt e Mes)\u201c. \u201cThe third value is bearing in mind that Food &amp; Wine are cool!\u201d And \u201cItalian food is excellent and unique. You have to think global and act local\u201d.<br \/>\nTo future managers and people who want to fulfill their objectives and that are mainly driven by passion, the founder of Eataly suggested to \u201cfocus on Italian food identity in the world, creating employment.\u201d<\/p>\n<p>Be inspired!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>More than 500 guests attended the MBA Lecture last Thursday, January 15 with Oscar Farinetti in the prestigious location of Villa Guastavillani. The event was attended by professionals, managers and the entire community of Bologna Business School.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[101,2,90],"tags":[],"rubrica":[],"class_list":["post-17202","post","type-post","status-publish","format-standard","hentry","category-eventi-en","category-uncategorized","category-uncategorized-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MBA Lecture: Video di Oscar Farinetti &quot;The secrets of Eataly&quot; | BBS<\/title>\n<meta name=\"description\" content=\"More than 500 guests attended the MBA Lecture held by the Founder and President of Eataly, Oscar Farinetti, in the prestigious location of Villa Guastavillani.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MBA Lecture: Video di Oscar Farinetti &quot;The secrets of Eataly&quot; | BBS\" \/>\n<meta property=\"og:description\" content=\"More than 500 guests attended the MBA Lecture held by the Founder and President of Eataly, Oscar Farinetti, in the prestigious location of Villa Guastavillani.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:published_time\" content=\"2015-01-19T00:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-12-22T15:49:25+00:00\" \/>\n<meta name=\"author\" content=\"mattia@super\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"mattia@super\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/\",\"name\":\"MBA Lecture: Video di Oscar Farinetti \\\"The secrets of Eataly\\\" | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2015-01-19T00:00:00+00:00\",\"dateModified\":\"2022-12-22T15:49:25+00:00\",\"author\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/fcd38373ba8b77cabe4551332f09282e\"},\"description\":\"More than 500 guests attended the MBA Lecture held by the Founder and President of Eataly, Oscar Farinetti, in the prestigious location of Villa Guastavillani.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/oscar-farinetti-villa-guastavillani-i-segreti-eataly\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#MBALecture: Oscar Farinetti. 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