{"id":156252,"date":"2026-07-24T16:10:29","date_gmt":"2026-07-24T14:10:29","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=156252"},"modified":"2026-07-24T16:11:26","modified_gmt":"2026-07-24T14:11:26","slug":"artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/","title":{"rendered":"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Four days dedicated to engaging with companies, industry professionals and real-world applications to explore the role of <\/span><b>Artificial Intelligence<\/b><span style=\"font-weight: 400;\"> in transforming organizations. The second <\/span><b>Smart Week<\/b><span style=\"font-weight: 400;\"> of the <\/span><a href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/artificial-intelligence-for-business\/\" target=\"_blank\" rel=\"noopener\"><b>Executive Master in AI for Business<\/b><\/a><span style=\"font-weight: 400;\"> offered participants a learning experience that combined guest lectures, company visits, workshops and project work, connecting technological expertise with business applications.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The week opened with <\/span><b>Maurizio Gabbrielli<\/b><span style=\"font-weight: 400;\">, Academic Director of the Master, followed by guest speeches from <\/span><b>Paolo Spreafico<\/b><span style=\"font-weight: 400;\">, Country Director Customer Engineering for Italy at <\/span><b>Google<\/b><span style=\"font-weight: 400;\">, and <\/span><b>Alessandra Benedetti<\/b><span style=\"font-weight: 400;\">, Head of Enterprise Transformation and Information Technologies at <\/span><b>SCM Group<\/b><span style=\"font-weight: 400;\">, who shared their perspectives and experience on the adoption of Artificial Intelligence across organizations.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The programme continued with company visits to <\/span><b>Datalogic<\/b><span style=\"font-weight: 400;\">, <\/span><b>SACMI<\/b><span style=\"font-weight: 400;\"> and <\/span><b>VisLab<\/b><span style=\"font-weight: 400;\">, giving participants the opportunity to see firsthand how AI is being applied in different industrial contexts and to engage with companies driving innovation in their respective sectors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The Smart Week also featured guest lectures by <\/span><b>Luca Cerati<\/b><span style=\"font-weight: 400;\">, Director \u2013 Research &amp; Technology Coordination at <\/span><b>Coesia<\/b><span style=\"font-weight: 400;\">, <\/span><b>Carmine Artone<\/b><span style=\"font-weight: 400;\">, Chief Information Officer at <\/span><b>Gruppo Hera <\/b>and <b><strong>Alessandro Marasciulo<\/strong>, <\/b>Data &amp; Innovation Manager at <b><strong>Gruppo Hera<\/strong><\/b><span style=\"font-weight: 400;\">\u00a0who explored the contribution of Artificial Intelligence to process innovation and the evolution of organizational models.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Alongside these opportunities to engage with industry, the programme included a <\/span><b>N8N &amp; Automation<\/b><span style=\"font-weight: 400;\"> workshop led by <\/span><b>Carolina Leuzzi<\/b><span style=\"font-weight: 400;\">, Senior Strategist at <\/span><b>Dinova<\/b><span style=\"font-weight: 400;\">, as well as <\/span><b>Project Work<\/b><span style=\"font-weight: 400;\"> activities coordinated by <\/span><b>Cristiano Boscato<\/b><span style=\"font-weight: 400;\">, CEO of Dinova and Project Work Tutor for the Master.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An experience that reflects the approach of the <\/span><b>Executive Master in AI for Business<\/b><span style=\"font-weight: 400;\">: combining academic excellence, direct engagement with companies and hands-on learning to equip participants with the tools and skills needed to understand and lead the evolution of Artificial Intelligence in business.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Four days dedicated to engaging with companies, industry professionals and real-world applications to explore the role of Artificial Intelligence in transforming organizations. The second Smart Week of the Executive Master in AI for Business offered participants a learning experience that combined guest lectures, company visits, workshops and project work, connecting technological expertise with business applications.<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-156252","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business | BBS\" \/>\n<meta property=\"og:description\" content=\"Four days dedicated to engaging with companies, industry professionals and real-world applications to explore the role of Artificial Intelligence in transforming organizations. The second Smart Week of the Executive Master in AI for Business offered participants a learning experience that combined guest lectures, company visits, workshops and project work, connecting technological expertise with business applications.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-24T14:10:29+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-24T14:11:26+00:00\" \/>\n<meta name=\"author\" content=\"Sezin Can\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sezin Can\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\\\/\"},\"author\":{\"name\":\"Sezin Can\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/#\\\/schema\\\/person\\\/8cbc31dfd00d4ac21f3dde6436b60839\"},\"headline\":\"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business\",\"datePublished\":\"2026-07-24T14:10:29+00:00\",\"dateModified\":\"2026-07-24T14:11:26+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\\\/\"},\"wordCount\":300,\"articleSection\":[\"News\",\"News @en\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\\\/\",\"url\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\\\/\",\"name\":\"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business | BBS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/#website\"},\"datePublished\":\"2026-07-24T14:10:29+00:00\",\"dateModified\":\"2026-07-24T14:11:26+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/#\\\/schema\\\/person\\\/8cbc31dfd00d4ac21f3dde6436b60839\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.bbs.unibo.it\\\/en\\\/#\\\/schema\\\/person\\\/8cbc31dfd00d4ac21f3dde6436b60839\",\"name\":\"Sezin Can\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g\",\"caption\":\"Sezin Can\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/","og_locale":"en_US","og_type":"article","og_title":"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business | BBS","og_description":"Four days dedicated to engaging with companies, industry professionals and real-world applications to explore the role of Artificial Intelligence in transforming organizations. The second Smart Week of the Executive Master in AI for Business offered participants a learning experience that combined guest lectures, company visits, workshops and project work, connecting technological expertise with business applications.","og_url":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/","og_site_name":"BBS","article_publisher":"https:\/\/www.facebook.com\/BolognaBusinessSchool\/","article_published_time":"2026-07-24T14:10:29+00:00","article_modified_time":"2026-07-24T14:11:26+00:00","author":"Sezin Can","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sezin Can","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/#article","isPartOf":{"@id":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/"},"author":{"name":"Sezin Can","@id":"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839"},"headline":"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business","datePublished":"2026-07-24T14:10:29+00:00","dateModified":"2026-07-24T14:11:26+00:00","mainEntityOfPage":{"@id":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/"},"wordCount":300,"articleSection":["News","News @en"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/","url":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/","name":"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business | BBS","isPartOf":{"@id":"https:\/\/www.bbs.unibo.it\/en\/#website"},"datePublished":"2026-07-24T14:10:29+00:00","dateModified":"2026-07-24T14:11:26+00:00","author":{"@id":"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839"},"breadcrumb":{"@id":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbs.unibo.it\/en\/artificial-intelligence-meets-business-the-smart-week-of-the-executive-master-in-ai-for-business\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbs.unibo.it\/en\/"},{"@type":"ListItem","position":2,"name":"Artificial Intelligence meets business: the Smart Week of the Executive Master in AI for Business"}]},{"@type":"WebSite","@id":"https:\/\/www.bbs.unibo.it\/en\/#website","url":"https:\/\/www.bbs.unibo.it\/en\/","name":"BBS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839","name":"Sezin Can","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g","caption":"Sezin Can"}}]}},"_links":{"self":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/posts\/156252","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/comments?post=156252"}],"version-history":[{"count":2,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/posts\/156252\/revisions"}],"predecessor-version":[{"id":156254,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/posts\/156252\/revisions\/156254"}],"wp:attachment":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/media?parent=156252"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/categories?post=156252"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/tags?post=156252"},{"taxonomy":"rubrica","embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/rubrica?post=156252"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}