{"id":155346,"date":"2026-07-06T17:34:15","date_gmt":"2026-07-06T15:34:15","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=155346"},"modified":"2026-07-06T17:35:03","modified_gmt":"2026-07-06T15:35:03","slug":"company-visit-at-macron-connecting-the-classroom-with-the-business-world","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/company-visit-at-macron-connecting-the-classroom-with-the-business-world\/","title":{"rendered":"Company Visit at Macron: connecting the classroom with the business world"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Experiencing first-hand how innovative companies operate means seeing how strategy, processes and corporate culture come to life in practice. With this goal in mind, students of the <\/span><b>Master in Business Management \u2013 Green Management and Sustainable Businesses<\/b><span style=\"font-weight: 400;\"> at Bologna Business School took part in a <\/span><b>Company Visit<\/b><span style=\"font-weight: 400;\"> at <\/span><b>Macron<\/b><span style=\"font-weight: 400;\">, an international leader in the sportswear industry.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The visit gave participants the opportunity to explore the company&#8217;s organization through a guided tour of its headquarters, followed by a discussion with the management team focused on Macron&#8217;s business model, growth strategy and an open exchange with students.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The initiative was part of the <\/span><b>Strategy and Performance of Sustainable Businesses<\/b><span style=\"font-weight: 400;\"> course, taught by <\/span><b>Sara Zanni<\/b><span style=\"font-weight: 400;\">, Adjunct Professor at Bologna Business School, and represents one of the many opportunities for students to connect classroom learning with real-world business practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Company Visits are an integral part of the <a href=\"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/business-management-green-management-and-sustainable-businesses\/\"><b>Master in Business Management \u2013 Green Management and Sustainable Businesses<\/b><\/a><\/span><span style=\"font-weight: 400;\">, enabling students to experience real organizational environments, engage with managers and professionals, and gain a deeper understanding of the dynamics that shape sustainable business management.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Through initiatives like this, Bologna Business School strengthens an educational approach that combines managerial knowledge, close engagement with companies and experiential learning, giving students valuable opportunities to connect theory with business practice.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Discover the <\/span><a href=\"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/business-management-green-management-and-sustainable-businesses\/\"><b>Master in Business Management \u2013 Green Management and Sustainable Businesses<\/b> <\/a><span style=\"font-weight: 400;\">at Bologna Business School.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Experiencing first-hand how innovative companies operate means seeing how strategy, processes and corporate culture come to life in practice. With this goal in mind, students of the Master in Business Management \u2013 Green Management and Sustainable Businesses at Bologna Business School took part in a Company Visit at Macron, an international leader in the sportswear [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-155346","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Company Visit at Macron: connecting the classroom with the business world | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/company-visit-at-macron-connecting-the-classroom-with-the-business-world\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company Visit at Macron: connecting the classroom with the business world | BBS\" \/>\n<meta property=\"og:description\" content=\"Experiencing first-hand how innovative companies operate means seeing how strategy, processes and corporate culture come to life in practice. 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