{"id":153319,"date":"2026-05-21T12:53:38","date_gmt":"2026-05-21T10:53:38","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=153319"},"modified":"2026-05-21T12:53:38","modified_gmt":"2026-05-21T10:53:38","slug":"what-happens-when-made-in-italy-becomes-culture-research-and-vision","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/what-happens-when-made-in-italy-becomes-culture-research-and-vision\/","title":{"rendered":"What happens when Made in Italy becomes culture, research and vision"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">There comes a moment when <\/span><b>Made in Italy<\/b><span style=\"font-weight: 400;\"> stops being just a label. It happens when you step inside a company and realize that behind a product lies an entire system of ideas, people, research, obsessions, expertise and vision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is what students from the <\/span><b>Made in Italy track<\/b><span style=\"font-weight: 400;\"> of the <\/span><b>Master in Business Management<\/b><span style=\"font-weight: 400;\"> experienced during the Kick-Off of the <\/span><b>Company Project Work<\/b><span style=\"font-weight: 400;\"> developed in collaboration with <\/span><b>Dainese<\/b><span style=\"font-weight: 400;\">, held on Friday, May 8 at the company\u2019s headquarters in Vicenza.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Beyond the already fascinating company visit, this experience offered students the opportunity to see firsthand how a brand transformed safety, performance and innovation into a culture recognized all over the world.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From the tour of the production site to the immersive experience at <\/span><b>Dainese Archivio<\/b><span style=\"font-weight: 400;\">, students explored the story of a company capable of constantly evolving without ever losing its identity. A space where technology, design and research coexist with the emotions of racing, legendary champions and extreme challenges: from Giacomo Agostini to Valentino Rossi, all the way to projects dedicated to space exploration.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><b>Mariachiara Barbieri<\/b><span style=\"font-weight: 400;\">, a student in the Master, the visit represented above all a discovery of the deepest meaning of corporate culture: \u201cDainese was a continuous discovery from beginning to end. Every element within the company is consistent with the brand\u2019s DNA.\u201d What emerges from her reflections is not only the excellence of the products, but the strength of a shared vision. \u201cDainese is tradition, but also and above all innovation,\u201d she explained. \u201cI\u2019m not referring only to the products, but to the entire ecosystem they have managed to build around very strong values: research, identity, protection and innovation.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this is precisely where the experience takes on a deeper meaning for those studying management today: understanding that innovation does not mean breaking away from the past, but rather learning how to reinterpret it. \u201cAt Dainese I understood that Made in Italy is something more: it is vision, design and a strong identity.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One word returns repeatedly throughout Mariachiara\u2019s account: consistency. Consistency between what a brand communicates and what people experience every day within the company. Between heritage and innovation. Between technology and human dimension. \u201cTheir main mission is to save lives, and they truly believe in it.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Experiences like this represent one of the core elements of <\/span><b>Bologna Business School\u2019s<\/b><span style=\"font-weight: 400;\"> educational model: putting students in direct contact with companies that are redefining their industries through research, design capabilities and an interdisciplinary approach.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Because it is where classroom learning meets business reality that management becomes tangible. And because understanding Made in Italy today means learning to look beyond the product itself: culture, method, vision and the ability to evolve without losing authenticity.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There comes a moment when Made in Italy stops being just a label. It happens when you step inside a company and realize that behind a product lies an entire system of ideas, people, research, obsessions, expertise and vision. This is what students from the Made in Italy track of the Master in Business Management [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-153319","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What happens when Made in Italy becomes culture, research and vision | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/what-happens-when-made-in-italy-becomes-culture-research-and-vision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What happens when Made in Italy becomes culture, research and vision | BBS\" \/>\n<meta property=\"og:description\" content=\"There comes a moment when Made in Italy stops being just a label. 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