{"id":149552,"date":"2026-02-03T15:34:06","date_gmt":"2026-02-03T14:34:06","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=149552"},"modified":"2026-02-03T15:35:43","modified_gmt":"2026-02-03T14:35:43","slug":"smart-week-of-the-executive-master-in-food-innovation-and-regeneration-four-days-into-the-future-of-food","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/smart-week-of-the-executive-master-in-food-innovation-and-regeneration-four-days-into-the-future-of-food\/","title":{"rendered":"Smart Week of the Executive Master in Food Innovation and Regeneration: four days into the future of food"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Participants in the <\/span><a href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/food-innovation-and-regeneration\/\" target=\"_blank\" rel=\"noopener\"><b>Executive Master in Food Innovation and Regeneration<\/b><\/a><span style=\"font-weight: 400;\"> experienced their first <\/span><b>Smart Week<\/b><span style=\"font-weight: 400;\">: four intensive days of company visits, meetings with the innovation ecosystem and project-based sessions dedicated to the possible futures of food systems.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The week opened in Modena with a visit to <\/span><b>Italpizza<\/b><span style=\"font-weight: 400;\">, where participants explored the evolution of the <\/span><b>frozen pizza<\/b><span style=\"font-weight: 400;\"> category, the journey that led the company from private label co\u2013packer to <\/span><b>brand leader in Italy<\/b><span style=\"font-weight: 400;\"> and an internationally expanding player, and a guided tour of the production plants, ending with a product tasting.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the afternoon, the group was hosted by <\/span><b>Tetra Pak<\/b><span style=\"font-weight: 400;\"> at the Customer Innovation Centre in Modena, for a session focused on <\/span><b>food &amp; beverage trends<\/b><span style=\"font-weight: 400;\">, new tools for <\/span><b>co-design with clients<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>Digital Product Passport<\/b><span style=\"font-weight: 400;\">, followed by a company tour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On the second day, the class travelled to Lavezzola (Ravenna), to <\/span><b>Surgital<\/b><span style=\"font-weight: 400;\">, where the company presentation and factory tour were complemented by a training session with the Operations Director and the R&amp;D team, confirming the <\/span><b>key role of research<\/b><span style=\"font-weight: 400;\"> in premium frozen fresh pasta. Returning to campus was an opportunity to rediscover <\/span><b>Villa Guastavillani<\/b><span style=\"font-weight: 400;\"> and the new facilities, and to take part in a team-building activity in the Sala del Ninfeo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Friday the focus shifted to <\/span><b>Felsineo<\/b><span style=\"font-weight: 400;\">, a benchmark in mortadella production, with a company visit dedicated to supply chain processes and a product tasting lunch, before heading back to the classroom.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the afternoon, Smart Week moved to the heart of the innovation ecosystem with <\/span><b>\u201cAlmacube | Empowering Innovators\u201d<\/b><span style=\"font-weight: 400;\">: a session led by the innovation hub and certified incubator of the University of Bologna, with contributions from <\/span><b>Felippe Fontanelli, Francesco D\u2019Onghia and Nicole Monti<\/b><span style=\"font-weight: 400;\">, dedicated to <\/span><b>open innovation pathways<\/b><span style=\"font-weight: 400;\"> for SMEs and corporates and to startup programs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This was followed by talks from <\/span><b>Vaimee, O-Damp, NuhPro and Altograno\/Molino Casillo<\/b><span style=\"font-weight: 400;\">, bringing concrete cases on how to turn ideas into solutions, validate them with industrial partners and <\/span><b>scale their impact<\/b><span style=\"font-weight: 400;\">. The day ended with a <\/span><b>Veganuary networking aperitif<\/b><span style=\"font-weight: 400;\"> with the Faculty, featuring a fully <\/span><b>plant-based menu<\/b><span style=\"font-weight: 400;\"> built around innovative products from food-tech startups: an experiential way to discover the <\/span><b>new frontiers of plant-based food<\/b><span style=\"font-weight: 400;\"> beyond the stage.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Smart Week concluded on Saturday with the workshop <\/span><b>\u201cProsperity Thinking for Future Food Systems\u201d<\/b><span style=\"font-weight: 400;\">, led by <\/span><b>Matteo Vignoli<\/b><span style=\"font-weight: 400;\">, who invited participants to rethink food systems through the lens of <\/span><b>prosperity<\/b><span style=\"font-weight: 400;\">, integrating economic, social and environmental dimensions and connecting what they had seen in companies with the long-term challenges of food innovation.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Taken as a whole, Smart Week enabled the Executive Master in Food Innovation and Regeneration community to move from <\/span><b>direct observation of plants and products<\/b><span style=\"font-weight: 400;\">, to <\/span><b>dialogue with startups and innovators<\/b><span style=\"font-weight: 400;\">, and finally to <\/span><b>strategic reflection on the futures of food<\/b><span style=\"font-weight: 400;\">. A concrete example of how in Bologna Business School learning is built at the intersection of <\/span><b>classroom, enterprises and the innovation ecosystem<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Participants in the Executive Master in Food Innovation and Regeneration experienced their first Smart Week: four intensive days of company visits, meetings with the innovation ecosystem and project-based sessions dedicated to the possible futures of food systems.<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-149552","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 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