{"id":145494,"date":"2025-11-18T10:32:56","date_gmt":"2025-11-18T09:32:56","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=145494"},"modified":"2025-11-18T10:32:56","modified_gmt":"2025-11-18T09:32:56","slug":"international-week-2025-a-bridge-between-business-cultures-and-global-innovation","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/international-week-2025-a-bridge-between-business-cultures-and-global-innovation\/","title":{"rendered":"International Week 2025: a bridge between business cultures and global innovation"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Boston, October 2025. For one week, participants of the<\/span><b> Executive MBA English Edition<\/b><span style=\"font-weight: 400;\"> and the <\/span><b>Global MBA Ferrari<\/b><span style=\"font-weight: 400;\"> left the hills of the BBS Multicampus to take part in an immersive experience within one of the world\u2019s most dynamic business and academic environments.<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The <\/span><b>International Week<\/b><span style=\"font-weight: 400;\">, organized <\/span><b>by Bologna Business School in collaboration with Northeastern University<\/b><span style=\"font-weight: 400;\">, offered an opportunity to explore American business models, managerial practices, and educational approaches through lectures, company visits, and meetings with professionals and faculty members.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From October 13 to 17, participants, accompanied by Professor <\/span><b>Riccardo Silvi<\/b><span style=\"font-weight: 400;\">, Professor of Business Administration and Management Accounting and Academic Director of the Executive MBA, alternated classroom sessions and field experiences, engaging directly with companies at the forefront of technological and organizational innovation. It was an opportunity to broaden their understanding of international business and to see how different corporate cultures interpret transformation and change today.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>A week between learning, enterprise, and culture<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The program began on Monday, October 13, with a welcome session by the joint faculty: Professor <\/span><b>Monica Baraldi Borgida<\/b><span style=\"font-weight: 400;\"> (Northeastern University), Professor <\/span><b>Krassimir Marchev<\/b><span style=\"font-weight: 400;\"> (Northeastern University), and Professor <\/span><b>Riccardo Silvi<\/b><span style=\"font-weight: 400;\"> (Bologna Business School). The opening day focused on entrepreneurship in the New England context, with the lecture <\/span><i><span style=\"font-weight: 400;\">Entrepreneurship at the Intersection of Institutions and Society<\/span><\/i><span style=\"font-weight: 400;\"> by Professor <\/span><b>Ted Miller<\/b><span style=\"font-weight: 400;\">, followed by a visit to the <\/span><b>Harvard University<\/b><span style=\"font-weight: 400;\"> campus\u2014an opportunity to experience one of the world\u2019s most renowned academic institutions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On Tuesday, October 14, participants explored business transformation and innovation with Professor <\/span><b>Krassimir Marchev<\/b><span style=\"font-weight: 400;\">, before visiting <\/span><b>Alnylam Pharmaceuticals<\/b><span style=\"font-weight: 400;\">, a pioneer in RNAi therapeutics. There, they met the company\u2019s management team, who shared insights into a biotech organization capable of combining scientific research with social impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Wednesday, October 15, was dedicated to leadership and financial management in transformation. After the session with Professor <\/span><b>Robert O\u2019Haver<\/b><span style=\"font-weight: 400;\">, the group visited the <\/span><b>Wind Technology Testing Center<\/b><span style=\"font-weight: 400;\">, the first U.S. commercial facility for full-scale wind turbine blade testing\u2014a symbol of a rapidly evolving sector and a tangible commitment to energy transition. The week concluded on Friday, October 17, with visits to <\/span><b>IPG Photonics<\/b><span style=\"font-weight: 400;\">, a cutting-edge company in laser technologies, and <\/span><b>Boston Scientific<\/b><span style=\"font-weight: 400;\">, a global leader in medical devices, where managers from the Innovation Center welcomed the group for an open discussion on development processes and innovation challenges.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>A transformative experience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">For <\/span><b>Nicol\u00f2 Zortea<\/b><span style=\"font-weight: 400;\">, participant of the Executive MBA English Edition, the most valuable aspect of the International Week was \u201cgetting to know my classmates better and building new relationships. But above all, visiting companies I would not have had the chance to access otherwise and meeting professionals who took the time to explain every aspect of their work in detail.<\/span><b> Engaging with such different realities and stepping outside one\u2019s comfort zone is a truly invaluable opportunity<\/b><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company visits, at the heart of the experience, opened new perspectives: \u201cthey gave me new points of view and allowed me to take a closer look at industries very different from the one I currently work in.\u201d The educational approach shared between Bologna Business School and Northeastern University further confirmed the value of interdisciplinary learning: \u201ct<\/span><b>he openness and enthusiasm of the professors, together with activities such as Design Thinking, were very useful in exploring new perspectives and business models<\/b><span style=\"font-weight: 400;\">.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For <\/span><b>Eva Ciocan<\/b><span style=\"font-weight: 400;\">, from the Executive MBA English Edition, the week represented a moment of both professional and personal growth: \u201cthe most meaningful aspect for me was being exposed to a completely different environment and way of thinking. Having worked only in European contexts, visiting the U.S. for the first time allowed me to notice significant differences in approach and perspective. <\/span><b>This broadened my understanding of business and leadership and will certainly enrich my professional journey.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">When asked about the most meaningful moments, Eva has no hesitation: \u201cthe company visits were my favorite part. <\/span><b>Having the opportunity to interact directly with professionals from leading organizations in different sectors added great practical value<\/b><span style=\"font-weight: 400;\">. The open discussions, with questions and answers, made the learning experience dynamic and effective.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Finally, the collaboration between the two institutions left a lasting impression: \u201cI was particularly struck by the open communication and strong cooperation between Bologna Business School and Northeastern University. <\/span><b>The joint approach reflected a genuine spirit of partnership<\/b><span style=\"font-weight: 400;\">. It was also very positive and pleasant to see Monica, a former BBS professor, actively involved at Northeastern. The entire experience was extremely rewarding and well worth the effort.\u201d<\/span><\/p>\n<p>&nbsp;<\/p>\n<h3><b>Learning and international perspective<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The International Week demonstrated <\/span><b>how education gains depth and relevance when it stems from the encounter between different worlds<\/b><span style=\"font-weight: 400;\">. The joint lectures with Northeastern University and the company visits in the United States offered participants the chance to engage with diverse methods, languages, and managerial approaches, and to see how innovation takes shape across global contexts.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">An intense week that combined knowledge, practice, and dialogue, leaving each participant with new tools and new questions to bring back to their professional and educational paths.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Boston, October 2025. For one week, participants of the Executive MBA English Edition and the Global MBA Ferrari left the hills of the BBS Multicampus to take part in an immersive experience within one of the world\u2019s most dynamic business and academic environments.<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-145494","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>International Week 2025: a bridge between business cultures and global innovation | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/international-week-2025-a-bridge-between-business-cultures-and-global-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"International Week 2025: a bridge between business cultures and global innovation | BBS\" \/>\n<meta property=\"og:description\" content=\"Boston, October 2025. 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