{"id":143434,"date":"2025-08-07T09:12:15","date_gmt":"2025-08-07T07:12:15","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=143434"},"modified":"2025-10-07T09:15:56","modified_gmt":"2025-10-07T07:15:56","slug":"innovation-management-and-the-role-of-managers","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/innovation-management-and-the-role-of-managers\/","title":{"rendered":"Innovation Management and the role of managers"},"content":{"rendered":"<p><strong>Innovation<\/strong> <strong>Management<\/strong> is today at the core of the strategies of companies and organizations in the global market. In a constantly <strong>changing<\/strong> context, characterized by <strong>technological<\/strong> <strong>transformations<\/strong> and significant variations in consumption models, the new market dynamics require adequate tools to understand, manage and <strong>drive<\/strong> <strong>change<\/strong>. In this scenario, the <strong>Innovation<\/strong> <strong>Manager<\/strong> becomes a key player in innovation management, a strategic lever to ensure <strong>sustainable growth<\/strong> and <strong>competitive<\/strong> <strong>advantage<\/strong>. <strong>Strategic<\/strong> <strong>vision<\/strong>, <strong>transversal<\/strong> <strong>skills<\/strong> and <strong>operational<\/strong> <strong>tools<\/strong> are the key points in the training of this new managerial profile.<\/p>\n<p>&nbsp;<\/p>\n<h1><strong>What does Innovation Management mean today?<\/strong><\/h1>\n<p><strong>Innovation<\/strong> <strong>Management<\/strong> describes the set of methodologies, practices and tools that make it possible to introduce, develop and spread innovations within an organization.<\/p>\n<p>This change may concern<\/p>\n<ul>\n<li><strong>product<\/strong> <strong>innovation<\/strong>, the development of new solutions and services capable of meeting market needs<\/li>\n<li><strong>process<\/strong> <strong>innovation<\/strong>: the improvement of operational flows, also thanks to technological innovations such as automation, artificial intelligence and big data<\/li>\n<li><strong>organizational<\/strong> <strong>innovation<\/strong>, the redefinition of structures, leadership models and working methods to create greater agility and resilience.<\/li>\n<\/ul>\n<p>The success of <strong>corporate<\/strong> <strong>innovation<\/strong> depends on the management\u2019s ability to coordinate these different areas and channel the results into new operational practices.<br \/>\n<strong>Middle<\/strong> <strong>management<\/strong> is fundamental in <strong>operational<\/strong> <strong>implementation<\/strong>, while <strong>top<\/strong> <strong>management<\/strong> has the task of guiding the <strong>strategic<\/strong> <strong>vision<\/strong> of <strong>corporate<\/strong> <strong>innovation<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<h2 class=\"Didefault\" style=\"line-height: normal; margin: 0cm 0cm 16.1pt 0cm;\"><b><span lang=\"EN-US\" style=\"font-size: 14.0pt;\">What skills are required of the Innovation Manager?<\/span><\/b><\/h2>\n<p>Becoming an <strong>Innovation<\/strong> <strong>Manager<\/strong> means developing a structured set of <strong>hard<\/strong> and <strong>soft<\/strong> <strong>skills<\/strong>.<\/p>\n<ul>\n<li>Hard: knowledge of emerging technologies, data analysis skills, expertise in project management and mastery of <strong>innovation<\/strong> <strong>management<\/strong><\/li>\n<li>Soft: <strong>lateral<\/strong> <strong>thinking<\/strong>, uncertainty management, visionary <strong>leadership<\/strong>, communication skills and an aptitude for collaboration in multidisciplinary contexts.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><strong>What is the role of the Innovation Manager?<\/strong><\/h2>\n<p>This new managerial profile has the precise task of <strong>identifying<\/strong> <strong>development<\/strong> <strong>opportunities<\/strong>, promoting innovative projects and fostering the spread of a culture oriented towards <strong>change<\/strong>. It acts as a <strong>bridge<\/strong> <strong>between<\/strong> <strong>strategy<\/strong> <strong>and<\/strong> <strong>operations<\/strong>, stimulating teams and stakeholders towards common goals.<\/p>\n<p>&nbsp;<\/p>\n<h3><strong>How can a manager contribute to corporate innovation?<\/strong><\/h3>\n<p>The Innovation Manager is a <strong>catalyst<\/strong> of tension towards novelty:<\/p>\n<ol>\n<li>collects information from the entire surrounding environment to understand where and how spaces for change and improvement can be found<\/li>\n<li>promotes an <strong>experimental<\/strong> <strong>approach<\/strong> <strong>oriented<\/strong> <strong>towards<\/strong> <strong>continuous<\/strong> <strong>learning<\/strong><\/li>\n<li>fosters <strong>collaboration<\/strong> <strong>between<\/strong> <strong>different<\/strong> <strong>functions<\/strong> <strong>and<\/strong> <strong>skills<\/strong><\/li>\n<li><strong>enhances<\/strong> <strong>people<\/strong> as the primary resource of corporate innovation<\/li>\n<li><strong>adopts a leadership model that combines strategic vision and operational pragmatism<\/strong>.<\/li>\n<\/ol>\n<p>&nbsp;<\/p>\n<p>For this professional figure there are <strong>indispensable<\/strong> <strong>requirements<\/strong>: interdisciplinary skills, ranging from economics to digital, from marketing to technology; experiences in dynamic contexts, capable of developing resilience and problem solving. And, above all, <strong>a solid academic or professional background, often reinforced by a master<\/strong><strong>\u2019<\/strong><strong>s degree in innovation<\/strong>.<\/p>\n<p><strong>Bologna Business School <\/strong>offers programs such as the <strong>Executive Master in Innovation Management<\/strong>, the <strong>Master in Innovation and Digital Technologies <\/strong>and programs on <strong>technological<\/strong> <strong>innovation<\/strong> and <strong>organizational<\/strong> <strong>innovation<\/strong>, designed for managers and professionals who wish to lead change processes.<\/p>\n<p>These programs not only provide <strong>practical<\/strong> <strong>tools<\/strong>, but also develop the <strong>mindset<\/strong> needed to interpret and govern ongoing transformations.<\/p>\n<p>The <a href=\"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/artificial-intelligence-2\/\">Professional Master Artificial Intelligence and Innovation Management<\/a>, <strong>full<\/strong> <strong>time<\/strong>, <strong>12<\/strong> <strong>months<\/strong> in <strong>Italian<\/strong>, is a program designed for those who want to start a <strong>managerial<\/strong> career or develop their own <strong>entrepreneurial<\/strong> <strong>idea<\/strong> by leveraging new <strong>technologies<\/strong> built around <strong>artificial<\/strong> <strong>intelligence<\/strong>. In a <strong>stimulating<\/strong> and international <strong>environment<\/strong>, in <strong>direct<\/strong> <strong>contact<\/strong> with the most important <strong>Italian<\/strong> <strong>companies<\/strong>, participants in this <strong>Master<\/strong> will be able to acquire <strong>innovative<\/strong> <strong>skills<\/strong> and <strong>accelerate<\/strong> their <strong>career<\/strong> thanks to a market-oriented educational path and the support of <strong>Career<\/strong> <strong>Service<\/strong> and <strong>internships<\/strong> in local and global companies.<\/p>\n<p>The <a href=\"https:\/\/www.bbs.unibo.it\/en\/global-mba\/mba-sustainability-and-innovation\/\">Global MBA Sustainability and Innovation<\/a> is aimed at young managers who see in the challenges generated by climate change an opportunity to build a <strong>sustainable<\/strong> <strong>future<\/strong>. <strong>Full time<\/strong>, <strong>12 months<\/strong> and in <strong>English<\/strong>, <strong>EFMD<\/strong> accredited, the Master is based on the pillars of <strong>Accountability<\/strong>, <strong>Ethics<\/strong> <strong>&amp;<\/strong> <strong>CSR<\/strong>, <strong>Law<\/strong>, <strong>Technology<\/strong> <strong>Management<\/strong> and <strong>Strategy<\/strong>, <strong>Entrepreneurship<\/strong> and aims to provide skills and tools to manage resource efficiency in a company, and <strong>the planning of new and unprecedented scenarios<\/strong>.<br \/>\nThe goal is <strong>to make a difference<\/strong>: trigger <strong>virtuous<\/strong> <strong>logics<\/strong> thanks to the knowledge of new technologies and add an <strong>ethical<\/strong> <strong>dimension<\/strong> to the manager\u2019s role.<\/p>\n<p>The <a href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/executive-master-in-tecnologyinnovation-management\/\">Executive Master Technology and Innovation Management<\/a> (<strong>EMTIM<\/strong>) was created to bring <strong>technological<\/strong> <strong>excellence<\/strong> to the center of the <strong>innovation<\/strong> <strong>process<\/strong>. <strong>Part time weekend<\/strong>, in <strong>Italian<\/strong> and lasting <strong>12 months<\/strong>, this <strong>Master<\/strong> allows professional growth without putting one\u2019s career on hold, to become part of a technical-managerial elite capable of having a deep impact on the company.<br \/>\n<strong>Focus sessions<\/strong>, <strong>visits to leading companies <\/strong>and<strong> project work <\/strong>complete a path capable of making managers and professionals true leaders of technological innovation.<\/p>\n<p>The <a href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/artificial-intelligence-for-business\/\">Executive Master Artificial Intelligence for Business<\/a>, <strong>part time<\/strong>, <strong>hybrid<\/strong> (part online, part on campus), in <strong>English<\/strong> and lasting<strong> 12 months<\/strong>, is a program aimed at providing a solid set of skills to exploit the potential of <strong>artificial<\/strong> <strong>intelligence<\/strong> in <strong>business<\/strong> <strong>contexts<\/strong>.<br \/>\nDedicated to <strong>entrepreneurs<\/strong>, successful <strong>managers<\/strong> and <strong>professionals<\/strong> from all sectors who want to implement AI in their professional path, this Master is also the ideal starting point for consultants who want to acquire advanced skills now required in all markets.<br \/>\nThe <strong>hybrid<\/strong> <strong>formula<\/strong>, which integrates <strong>evening online classes<\/strong> with <strong>two Smart Weeks on Campus<\/strong>, is the ideal compromise to combine a high-quality study program, guaranteed by the international <strong>BBS<\/strong> Faculty, with meetings with industry professionals and networking activities, without having to put one\u2019s career on standby.<br \/>\n<a href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/artificial-intelligence-for-business\/#struttura\">Workshops, Leadership Talks and Company Visits with the final Project Work<\/a> complete a cutting-edge educational path, able to keep pace with business models and competitive scenarios in continuous transformation.<\/p>\n<p>The <a href=\"https:\/\/www.bbs.unibo.it\/en\/master-executive\/public-management-and-innovation\/\">Executive Master Public Management and Innovation<\/a>, <strong>part time<\/strong>, <strong>weekend<\/strong>, in <strong>Italian<\/strong> and lasting <strong>15 months<\/strong>, is a program dedicated to <strong>Public Administration managers <\/strong>who want to acquire advanced skills to <strong>manage<\/strong> <strong>performance<\/strong>, <strong>auditing<\/strong>, <strong>control<\/strong> and <strong>risks<\/strong> in order <strong>to generate<\/strong> and administer <strong>public<\/strong> <strong>value<\/strong>.<br \/>\n<strong>10 core courses <\/strong>and <strong>applicative<\/strong> and <strong>experiential<\/strong> <strong>activities<\/strong> make this Master a laboratory where a <strong>new territorial leadership class<\/strong> is formed, shaping profiles capable of operating beyond the boundaries of the traditional role, able to effectively <strong>dialogue<\/strong> <strong>between the public and private sectors<\/strong>.<\/p>\n<p>&nbsp;<\/p>\n<p>The profile of <strong>Innovation<\/strong> <strong>Manager<\/strong> is no longer an option, but a <strong>necessity<\/strong>. It represents <strong>the core of a strategic process<\/strong> that interprets the challenges of the present to transform them into opportunities for growth.<br \/>\n<strong>BBS Masters <\/strong>are the best key to accessing a profile in the making, one that markets can no longer do without.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Innovation Management is today at the core of the strategies of companies and organizations in the global market. In a constantly changing context, characterized by technological transformations and significant variations in consumption models, the new market dynamics require adequate tools to understand, manage and drive change. In this scenario, the Innovation Manager becomes a key [&hellip;]<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-143434","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Innovation Management and the role of managers | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/innovation-management-and-the-role-of-managers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Innovation Management and the role of managers | BBS\" \/>\n<meta property=\"og:description\" content=\"Innovation Management is today at the core of the strategies of companies and organizations in the global market. 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