{"id":140626,"date":"2025-07-25T09:37:55","date_gmt":"2025-07-25T07:37:55","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=140626"},"modified":"2025-07-25T09:37:55","modified_gmt":"2025-07-25T07:37:55","slug":"an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/","title":{"rendered":"An integrated supply chain between identity and innovation: the company visit to Terre Cevico"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">As part of the <a href=\"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/master-in-business-management-food-wine\/\" target=\"_blank\" rel=\"noopener\"><strong>Master in Business Management \u2013 Food and Wine<\/strong><\/a>, students took part in a company visit to <\/span><b>Terre Cevico<\/b><span style=\"font-weight: 400;\">, a leading cooperative in the Italian wine sector, based in Lugo (RA). The experience offered an in-depth look into the operations of a complex and fully integrated supply chain.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The day was structured around two main activities: a guided tour of the production plant with <\/span><b>Luca Frulli<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Pierluigi Zama<\/b><span style=\"font-weight: 400;\">, followed by a meeting session in the company\u2019s conference room, where the corporate project was presented and discussed with the team. The visit concluded with a debriefing session led by the Master\u2019s tutors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">According to <\/span><b>Giorgio De Simone<\/b><span style=\"font-weight: 400;\">, a student of the program, the most meaningful aspect of the visit was \u201cthe company\u2019s in-depth knowledge and control of the entire supply chain: from the relationship with its member growers upstream, to the production and bottling processes we observed during the visit, and all the way to its downstream marketing strategies and presence in various markets.\u201d A concrete example of an integrated model, perfectly aligned with the themes explored throughout the Master.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During the exchange with the Terre Cevico team, students observed a clear, market-driven strategy, built on the ability to interpret consumer behavior, anticipate emerging trends and respond swiftly to market evolution. \u201cThis strategic vision <\/span><b>translates into concrete actions and a constant pursuit of product and process innovation<\/b><span style=\"font-weight: 400;\">, always grounded in a strong connection to the company\u2019s identity and values,\u201d De Simone added.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The visit also offered relevant insights for the students\u2019 professional futures: \u201cThe ability to continuously <\/span><b>innovate<\/b><span style=\"font-weight: 400;\">, to respond quickly to the challenges of an increasingly dynamic and unstable market, and the adoption of <\/span><b>sustainability<\/b><span style=\"font-weight: 400;\"> as a strategic pillar are key elements to face the future of the industry.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company visit to Terre Cevico provided a tangible learning opportunity, reinforcing <\/span><b>the connection between education and business <\/b><span style=\"font-weight: 400;\">that defines the approach of Bologna Business School.<\/span><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As part of the Master in Business Management \u2013 Food and Wine, students took part in a company visit to Terre Cevico, a leading cooperative in the Italian wine sector, based in Lugo (RA). The experience offered an in-depth look into the operations of a complex and fully integrated supply chain.<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-140626","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>An integrated supply chain between identity and innovation: the company visit to Terre Cevico | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An integrated supply chain between identity and innovation: the company visit to Terre Cevico | BBS\" \/>\n<meta property=\"og:description\" content=\"As part of the Master in Business Management \u2013 Food and Wine, students took part in a company visit to Terre Cevico, a leading cooperative in the Italian wine sector, based in Lugo (RA). The experience offered an in-depth look into the operations of a complex and fully integrated supply chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-25T07:37:55+00:00\" \/>\n<meta name=\"author\" content=\"Sezin Can\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sezin Can\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/\",\"name\":\"An integrated supply chain between identity and innovation: the company visit to Terre Cevico | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2025-07-25T07:37:55+00:00\",\"author\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"An integrated supply chain between identity and innovation: the company visit to Terre Cevico\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839\",\"name\":\"Sezin Can\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g\",\"caption\":\"Sezin Can\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"An integrated supply chain between identity and innovation: the company visit to Terre Cevico | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/an-integrated-supply-chain-between-identity-and-innovation-the-company-visit-to-terre-cevico\/","og_locale":"en_US","og_type":"article","og_title":"An integrated supply chain between identity and innovation: the company visit to Terre Cevico | BBS","og_description":"As part of the Master in Business Management \u2013 Food and Wine, students took part in a company visit to Terre Cevico, a leading cooperative in the Italian wine sector, based in Lugo (RA). 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