{"id":138810,"date":"2025-07-03T09:51:08","date_gmt":"2025-07-03T07:51:08","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=138810"},"modified":"2025-08-04T11:16:59","modified_gmt":"2025-08-04T09:16:59","slug":"the-sustainable-alternative-for-macron-used-technical-sportswear-a-visit-to-design-change","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/the-sustainable-alternative-for-macron-used-technical-sportswear-a-visit-to-design-change\/","title":{"rendered":"\u201cThe sustainable alternative for Macron used technical sportswear\u201d: a visit to design change"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">A sustainable end-of-life for used technical sportswear: with this goal in mind, students of the <a href=\"https:\/\/www.bbs.unibo.it\/en\/master-fulltime\/business-management-green-management-and-sustainable-businesses\/\" target=\"_blank\" rel=\"noopener\"><strong>Master in Business Management track, Green Management and Sustainable Businesses<\/strong><\/a><\/span> <span style=\"font-weight: 400;\">at Bologna Business School visited the headquarters of Macron.\u00a0<\/span><\/p>\n<p><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">The day opened with a<\/span><b> guided tour of the headquarters and production <\/b><span style=\"font-weight: 400;\">departments, culminating in the \u201cRoom of Dreams\u201d, a symbolic space dedicated to innovation and future vision. This was followed by a <\/span><b>Q&amp;A session<\/b><span style=\"font-weight: 400;\"> that allowed students to explore the company\u2019s values and processes directly with the Macron team, fostering a direct dialogue between business and future <\/span><b>leadership<\/b><span style=\"font-weight: 400;\">. The morning concluded with the official presentation of the project \u201cThe sustainable alternative for Macron used technical sportswear\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At the heart of the project lies the <\/span><b>Smart Eco Box<\/b><span style=\"font-weight: 400;\">: a sustainable container designed for the collection and recycling of used technical sportswear at Macron Sport Hubs. Students were asked to design a functional and recognizable solution, capable of expressing the brand\u2019s values while remaining feasible in terms of cost and sustainability. A strategic design exercise that combines <\/span><b>creativity, attention to product life cycle, and systemic thinking<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The company visit is part of the course \u201c<\/span><b>Strategy and Performance of Sustainable Businesses<\/b><span style=\"font-weight: 400;\">\u201d, led by Sara Zanni, which aims to develop circular solutions in real business contexts, stimulating active engagement with industry and promoting the development of interdisciplinary skills. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A tangible demonstration of the Bologna Business School model: hands-on experiences, constant interaction with industry champions, and the development of capabilities for <\/span><b>responsible management<\/b><span style=\"font-weight: 400;\"> capable of leading change.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A sustainable end-of-life for used technical sportswear: with this goal in mind, students of the Master in Business Management track, Green Management and Sustainable Businesses at Bologna Business School visited the headquarters of Macron.\u00a0<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-138810","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u201cThe sustainable alternative for Macron used technical sportswear\u201d: a visit to design change | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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