{"id":134748,"date":"2025-03-21T12:15:02","date_gmt":"2025-03-21T11:15:02","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=134748"},"modified":"2025-03-21T17:09:18","modified_gmt":"2025-03-21T16:09:18","slug":"company-visit-at-ferrari-the-experience-of-global-mba-in-supercars-superbikes-and-motorsports-students","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/company-visit-at-ferrari-the-experience-of-global-mba-in-supercars-superbikes-and-motorsports-students\/","title":{"rendered":"Company visit at Ferrari: the experience of Global MBA in Supercars, Superbikes and Motorsports students"},"content":{"rendered":"

Visiting <\/span>Ferrari<\/b> is a unique experience for anyone passionate about <\/span>automotive<\/b> and <\/span>motorsport<\/b>. For the students of the<\/span> Global MBA in Supercars, Superbikes and Motorsports<\/b> <\/a>at Bologna Business School, this opportunity was far more than a simple visit: a full immersion into an icon of <\/span>engineering<\/b> and <\/span>automotive innovation<\/b>. <\/span><\/p>\n

Marco Negri<\/b> and <\/span>Moksh Khosla<\/b>, participants in the program, share their insights and the lessons learned during this experience, coordinated by <\/span>Dennis de Munck<\/b>, Head of Employer Branding and University Partnerships at Ferrari.<\/span><\/p>\n

Presenting a project at Ferrari: an exciting challenge<\/b><\/h3>\n

Engaging with Ferrari means measuring oneself against a company where <\/span>excellence<\/b> is the only acceptable standard. The experience also included the opportunity for participants to present their <\/span>project work<\/b>, under the supervision of Dennis de Munck, Head of Employer Branding and University Partnerships at Ferrari, <\/span>Marcello Russo<\/b>, Director of the Global MBA, and <\/span>Federico Munari<\/b>, Industry Leader of the track.<\/span><\/p>\n

\u201cPresenting our project at Ferrari was not only an <\/span>exciting challenge<\/b>, but a <\/span>dream come true<\/b>,\u201d says <\/span>Marco<\/b>. \u201cThe hardest part was getting into the <\/span>Ferrari mindset<\/b>, where failure is not an option. Every detail of our work had to reflect the <\/span>exclusivity<\/b> and <\/span>quality<\/b> that define the brand.\u201d<\/span><\/p>\n

For <\/span>Moksh<\/b>, the most intense moment was the final presentation in the <\/span>Red Room<\/b>: \u201cWe didn\u2019t just experience Ferrari\u2014we interpreted it through our own eyes. Presenting in that room, surrounded by <\/span>iconic elements<\/b> like tyres, steering wheels and mirrors, pushed us to think and act like <\/span>Ferrari people<\/b>. The greatest challenge? Achieving <\/span>excellence<\/b> within a <\/span>limited time frame<\/b>.\u201d<\/span><\/p>\n

The <\/span>feedback<\/b> received highlighted two key aspects: that having <\/span>data<\/b> is not enough\u2014one must understand <\/span>which data solves which problem<\/b>\u2014and that <\/span>perfection<\/b> must be pursued by integrating <\/span>innovative ideas<\/b> while always remaining aligned with the brand\u2019s <\/span>core values<\/b> and <\/span>financial sustainability<\/b>.<\/span><\/p>\n

Efficiency, innovation and passion: the Ferrari model<\/b><\/h3>\n

Observing Ferrari\u2019s <\/span>production lines<\/b> up close offered students a privileged perspective on an <\/span>industrial model<\/b> that has made the brand a global symbol of <\/span>excellence<\/b>.<\/span><\/p>\n

\u201cI was impressed by the <\/span>efficiency<\/b> and perfect <\/span>synchronization<\/b> of the production processes,\u201d says Marco. \u201cThe obsession with <\/span>excellence<\/b>, the sense of <\/span>belonging<\/b> to the brand\u2019s history, and the attention to <\/span>innovation<\/b> and <\/span>sustainability<\/b> are principles that could be applied to many other sectors, especially in <\/span>luxury<\/b>.\u201d<\/span><\/p>\n

Moksh underlines the coherence between the needs of <\/span>racing<\/b> and the <\/span>production process<\/b>: \u201cEach car spends fixed number of minutes at each workstation. The <\/span>quality<\/b> remains consistent. <\/span>Repetition<\/b> makes the workflow smoother. But it\u2019s also the <\/span>details<\/b> that stand out: large windows, trees, <\/span>natural light<\/b>. Everything contributes to a sense of <\/span>well-being<\/b> that reflects on <\/span>productivity<\/b>. And then, the <\/span>passion<\/b>! You can feel it everywhere. An engine displayed with its <\/span>history<\/b>, a <\/span>racing car<\/b> between offices\u2014tangible signs of a strong and shared <\/span>culture<\/b>.\u201d<\/span><\/p>\n

Memory as a lever of brand identity<\/b><\/h3>\n

A particularly emotional moment was entering the <\/span>Racing Museum<\/b>, where Ferrari\u2019s <\/span>racing history<\/b> is preserved. \u201cI firmly believe that <\/span>passion<\/b> is the foundation of every winning team,\u201d explains Marco. \u201cIn the museum, you immediately feel that <\/span>energy<\/b>. Each vehicle is presented as a <\/span>technological masterpiece<\/b>, an almost living entity created to push the boundaries of what\u2019s possible. The atmosphere was simply <\/span>inspiring<\/b>.\u201d<\/span><\/p>\n

Moksh adds a personal note: \u201cThe names of the drivers engraved on the <\/span>Wall of Champions<\/b>, the miniature cars telling the story of every season\u2014Ferrari forgets nothing. It does not only celebrate <\/span>victories<\/b>, but safeguards <\/span>history<\/b> with respect. It is a call to <\/span>honor the past<\/b> in order to <\/span>build the future<\/b>.\u201d<\/span><\/p>\n

Connecting theory and practice: the value of company visits<\/b><\/h3>\n

Experiences like this represent a fundamental bridge between <\/span>classroom learning<\/b> and <\/span>real-world business<\/b>. \u201cCompany visits allow students to understand in concrete terms the <\/span>working environment<\/b> they aspire to,\u201d says Marco. \u201cWhen they take place in historic companies like Ferrari, their value is even greater: you breathe in their <\/span>legacy<\/b> and find new <\/span>motivation<\/b> to pursue your professional goals.\u201d<\/span><\/p>\n

Moksh also stresses the importance of seeing what you study come to life: \u201c<\/span>Visualization<\/b> is an essential part of the <\/span>learning process<\/b>. Only by entering Ferrari did I truly understand how the <\/span>environment<\/b> itself shapes people. This kind of experience helps you answer a fundamental question: <\/span>what do I want for myself?<\/b>\u201d<\/span><\/p>\n

An experience at Ferrari that will remain vivid in the memory of the students, inspiring them to always aim for <\/span>excellence<\/b>, just as taught by the <\/span>Cavallino Rampante<\/b>.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Visiting Ferrari is a unique experience for anyone passionate about automotive and motorsport. For the students of the Global MBA in Supercars, Superbikes and Motorsports at Bologna Business School, this opportunity was far more than a simple visit: a full immersion into an icon of engineering and automotive innovation.<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-134748","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"\nCompany visit at Ferrari: the experience of Global MBA in Supercars, Superbikes and Motorsports students | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/company-visit-at-ferrari-the-experience-of-global-mba-in-supercars-superbikes-and-motorsports-students\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Company visit at Ferrari: the experience of Global MBA in Supercars, Superbikes and Motorsports students | BBS\" \/>\n<meta property=\"og:description\" content=\"Visiting Ferrari is a unique experience for anyone passionate about automotive and motorsport. 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