{"id":133503,"date":"2025-02-21T10:15:57","date_gmt":"2025-02-21T09:15:57","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=133503"},"modified":"2025-02-25T17:33:45","modified_gmt":"2025-02-25T16:33:45","slug":"leadership-talk-with-alessandra-stradella-branding-and-strategy-in-motorsport","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/leadership-talk-with-alessandra-stradella-branding-and-strategy-in-motorsport\/","title":{"rendered":"Leadership Talk with Alessandra Stradella: Branding and Strategy in Motorsport"},"content":{"rendered":"<p><a href=\"https:\/\/www.bbs.unibo.it\/en\/global-mba\/\" target=\"_blank\" rel=\"noopener\"><strong>Global MBA<\/strong><\/a> students from Bologna Business School, specializing in the <a href=\"https:\/\/www.bbs.unibo.it\/en\/global-mba\/supercars-superbikes-motorsports-2\/\" target=\"_blank\" rel=\"noopener\"><strong>Supercars, Superbikes, and Motorsports<\/strong><\/a> track, took part in an exclusive <strong>Leadership Talk<\/strong> with <strong>Alessandra Stradella<\/strong>, <strong>Brand Manager at Maserati Corse<\/strong>. <!--more--><\/p>\n<p>The event, titled &#8220;<em>Strategy and Branding in Motorsport: The Experience of Maserati Corse<\/em>&#8220;, explored the brand\u2019s strategy in its racing division, its deep roots in motorsport, and its vision for the future<strong>.<\/strong><\/p>\n<p><strong>The Present and Future of Maserati Corse<\/strong><\/p>\n<p>Alessandra Stradella shared insights into Maserati\u2019s return to competitive racing\u2014on one hand, the new adventure in <strong>Formula E<\/strong> with electric single-seaters, and on the other, the presence in the <strong>GT2 Championship<\/strong>, which keeps the brand\u2019s sporting DNA alive. These two complementary aspects define Maserati Corse\u2019s identity in the contemporary motorsport landscape.<\/p>\n<p>During the session, Stradella outlined the philosophy and guiding principles of the Corse division, emphasizing how racing serves as a <strong>true innovation lab<\/strong>. The materials presented highlighted the company\u2019s continuous commitment to research and the development of cutting-edge solutions.<\/p>\n<p><strong>Engaging with Industry Professionals: A Valuable Learning Experience<\/strong><\/p>\n<p>For Global <strong>MBA students<\/strong>, direct conversations with industry leaders significantly enhance their academic journey. As participant <strong>Marco Giordano Muratore<\/strong> pointed out:<\/p>\n<p>&#8220;<em>The real value of an MBA compared to a traditional academic path is the opportunity to engage with industry experts, ask questions, and build a professional network. This event provided a concrete perspective on how a historic brand like Maserati successfully balances heritage and innovation in motorsport.<\/em>&#8221;<\/p>\n<p><strong>Carmen Cristofaro<\/strong> also shared her thoughts on the importance of experiential learning opportunities:<\/p>\n<p>&#8220;<em>Studying business strategies and case studies is essential, but nothing can replace direct interaction with professionals working in the field every day. I always thought of motorsport as pure adrenaline and speed, but this talk revealed another dimension: a true \u2018workshop of the future,\u2019 where track-developed technologies become innovations for the cars of tomorrow<\/em>.&#8221;<\/p>\n<p><strong>From Track to Road: A Continuous Evolution<\/strong><\/p>\n<p>One particularly intriguing aspect of the discussion was the connection between motorsport and road car production. &#8220;Racing is a crucial testing ground for technological development,&#8221; emphasized Marco Giordano Muratore, &#8220;where advanced solutions are tested and later applied to market-ready vehicles. A prime example mentioned during the session was the Nettuno V6 engine, developed by Maserati, which delivers top-tier performance both on the road and on the track.&#8221;<\/p>\n<p>The Leadership Talk with <strong>Alessandra Stradella<\/strong> reaffirmed the value of an<strong> interdisciplinary<\/strong> and innovation-driven approach, a hallmark of the Global MBA program at Bologna Business School. For students in the Supercars, Superbikes, and Motorsports track, this event provided a concrete opportunity to gain <strong>insights<\/strong> into the <strong>challenges and opportunities<\/strong> of the <strong>industry<\/strong>, enriching their vision of the future of automotive and motorsport.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global MBA students from Bologna Business School, specializing in the Supercars, Superbikes, and Motorsports track, took part in an exclusive Leadership Talk with Alessandra Stradella, Brand Manager at Maserati Corse.<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-133503","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is 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