{"id":126919,"date":"2024-10-10T17:32:05","date_gmt":"2024-10-10T15:32:05","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=126919"},"modified":"2024-10-11T13:46:21","modified_gmt":"2024-10-11T11:46:21","slug":"two-bbs-alumni-leading-innovation-in-shared-electric-navigation","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/two-bbs-alumni-leading-innovation-in-shared-electric-navigation\/","title":{"rendered":"Two BBS Alumni Leading Innovation in Shared Electric Navigation"},"content":{"rendered":"

Leonardo Caiazza and Michele Lauriola, both alumni of Bologna Business School<\/strong>, are the faces behind E-ssence<\/strong>, the startup that promises to revolutionize the Italian nautical sector. The two entrepreneurs met during the Global MBA in Green Energy & Sustainable Businesses<\/strong><\/a>, a meeting that sparked the idea of transforming traditional navigation through sustainable innovation<\/strong>. <\/span><\/p>\n

E-ssence offers a fully electric boat rental service<\/strong>, managed through a digital platform<\/strong>, and has already made its debut in 2024 in iconic locations<\/strong> such as La Spezia, Lake Garda, Lake Bracciano (in Rome), Cavallino-Treporti (in Venice), Rimini, and the Po River. With a zero-emission fleet, the project aligns with the principles of the sharing economy, offering an eco-friendly and accessible alternative to traditional boating.<\/span><\/p>\n

 <\/p>\n

An Innovative Offering<\/b><\/h4>\n

E-ssence\u2019s fleet consists of electric boats and pedal-assisted pedal boats, which can be operated without a boating license<\/strong>. Thanks to the digital platform, accessible via web and mobile app, users can book the boats easily and transparently. Video tutorials and telephone assistance complement the service, ensuring an assisted check-in and check-out for a seamless experience.<\/span><\/p>\n

 <\/p>\n

Technological Development: A New Management Software<\/b><\/h4>\n

In addition to the rental service, E-ssence is developing an innovative management software<\/strong> that will integrate vehicle management, bookings, and major booking platforms such as GetYourGuide, Airbnb Experience, and Tripadvisor, all into a single platform dedicated to nautical operators. This software, aimed at those renting canoes, boats, catamarans, and other watercraft, offers a vertical B2B solution to optimize operations for nautical operators. \u201cWe\u2019re not just expanding into new locations, but creating tools that make management easier and scalable for all players in the industry<\/strong>,\u201d say Caiazza and Lauriola. The software launch is scheduled for 2025, thanks to the support of acceleration programs the startup has recently joined.<\/span><\/p>\n

 <\/p>\n

Flexibility and Sustainability<\/b><\/h4>\n

E-ssence\u2019s goal is to combine the pleasure of navigation with environmental sustainability, offering a zero-emission fleet to meet the growing demand for sharing services. \u201cOur goal is to make boating not only more accessible<\/strong> but also more environmentally friendly<\/strong>,\u201d state Caiazza and Lauriola.<\/span><\/p>\n

 <\/p>\n

A Growing Market<\/b><\/h4>\n

Young people between 25 and 35 years old represent E-ssence\u2019s main target audience, attracted by the flexibility<\/strong> and affordability<\/strong> of shared mobility. However, the cost of renting boats remains a challenge for the startup, which has decided to adopt a shared revenue model<\/strong>, collaborating with industry operators, campsites, and hotels to expand its offering.<\/span><\/p>\n

 <\/p>\n

Sailing Towards a Sustainable Future<\/b><\/h4>\n

The startup fits within the broader transition towards adopting electric boats, especially in protected marine areas, where reduced environmental impact is a valuable asset. \u201cOur boats reduce noise and pollution, contributing to the preservation of ecosystems<\/strong>,\u201d concludes Caiazza.<\/span><\/p>\n

 <\/p>\n

E-ssence is not just a technological innovation, but a concrete vision of how sustainability<\/strong> and the sharing economy<\/strong> can transform the nautical sector, offering new opportunities for more conscious and environmentally respectful navigation.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Leonardo Caiazza and Michele Lauriola, both alumni of Bologna Business School, are the faces behind E-ssence, the startup that promises to revolutionize the Italian nautical sector. The two entrepreneurs met during the Global MBA in Green Energy & Sustainable Businesses, a meeting that sparked the idea of transforming traditional navigation through sustainable innovation.<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[708],"class_list":["post-126919","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en","rubrica-alumni-pov-en"],"acf":[],"yoast_head":"\nTwo BBS Alumni Leading Innovation in Shared Electric Navigation | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/two-bbs-alumni-leading-innovation-in-shared-electric-navigation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Two BBS Alumni Leading Innovation in Shared Electric Navigation | BBS\" \/>\n<meta property=\"og:description\" content=\"Leonardo Caiazza and Michele Lauriola, both alumni of Bologna Business School, are the faces behind E-ssence, the startup that promises to revolutionize the Italian nautical sector. 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