{"id":126700,"date":"2024-10-03T10:30:44","date_gmt":"2024-10-03T08:30:44","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=126700"},"modified":"2024-10-11T17:14:02","modified_gmt":"2024-10-11T15:14:02","slug":"executive-master-in-sales-and-marketing-the-11th-edition-begins","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/","title":{"rendered":"Executive Master in Sales and Marketing: The 11th Edition Begins"},"content":{"rendered":"

On Friday, September 27, 2024, the warm-up event for the <\/span>11th edition of the Executive Master in Sales and Marketing<\/a><\/b> at Bologna Business School took place. <\/span><\/p>\n

The event, held at the New Campus on Via degli Scalini, provided participants with an introduction to the <\/span>key themes<\/b> of the Master\u2019s program and a valuable networking opportunity.<\/span><\/p>\n

The day began with opening remarks from the program’s Directors, <\/span>Fabio Ancarani<\/b> and <\/span>Roberta Gabrielli<\/b>, who highlighted the significance of this program for professionals in the field.<\/span>
\n<\/span>
\n<\/span>“We are delighted to inaugurate the 11th edition of the Executive Master in Sales and Marketing,” said Roberta Gabrielli. “This program offers participants a unique opportunity to combine <\/span>theoretical<\/b> and <\/span>practical knowledge<\/b> that meets the demands of today\u2019s market. The ability to work in teams, supported by a strong emphasis on <\/span>emotional intelligence<\/b>, is essential for tackling the challenges of the modern corporate world. Together, we are shaping the <\/span>leaders of tomorrow<\/b> in the fields of sales and marketing.”<\/span><\/p>\n

The Executive Master in Sales and Marketing enables participants to develop an integrated vision of the activities within these two corporate functions. These two pillars strengthen the <\/span>strategic capabilities<\/b> in the <\/span>operational management<\/b> of processes and the levers of sales and marketing management, addressing various issues, from structuring and organizing the <\/span>sales force<\/b> to developing team members.<\/span><\/p>\n

Marketing management is one of the main drivers of a company\u2019s success, not only through effective promotional campaigns but also by defining <\/span>target audiences<\/b> and buyer personas to <\/span>position products<\/b> or services on the market in terms of <\/span>pricing and sales channels<\/b>. On the other hand, Sales Management focuses on the critical topics for organizing and managing commercial networks, equipping managers with the tools to lead an increasingly skilled and motivated sales force.<\/span><\/p>\n

The morning concluded with a <\/span>Team Fusion<\/b> activity aimed at promoting cohesion and collaboration among participants, once again under the guidance of Roberta Gabrielli. Furthermore, <\/span>Massimiliano Ghini<\/b> emphasized the importance of emotional intelligence in marketing teams, highlighting the expectations and challenges that leaders must face in an ever-changing corporate environment.<\/span><\/p>\n

The Executive Master in Sales and Marketing at Bologna Business School stands out as one of the most relevant educational experiences for professionals in the field, offering a blend of theoretical and practical skills tailored to the market’s needs.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

On Friday, September 27, 2024, the warm-up event for the 11th edition of the Executive Master in Sales and Marketing at Bologna Business School took place.<\/p>\n","protected":false},"author":132,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-126700","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"\nExecutive Master in Sales and Marketing: The 11th Edition Begins | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Executive Master in Sales and Marketing: The 11th Edition Begins | BBS\" \/>\n<meta property=\"og:description\" content=\"On Friday, September 27, 2024, the warm-up event for the 11th edition of the Executive Master in Sales and Marketing at Bologna Business School took place.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/\" \/>\n<meta property=\"og:site_name\" content=\"BBS\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/BolognaBusinessSchool\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-10-03T08:30:44+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-11T15:14:02+00:00\" \/>\n<meta name=\"author\" content=\"Sezin Can\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sezin Can\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/\",\"name\":\"Executive Master in Sales and Marketing: The 11th Edition Begins | BBS\",\"isPartOf\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\"},\"datePublished\":\"2024-10-03T08:30:44+00:00\",\"dateModified\":\"2024-10-11T15:14:02+00:00\",\"author\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.bbs.unibo.it\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Executive Master in Sales and Marketing: The 11th Edition Begins\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#website\",\"url\":\"https:\/\/www.bbs.unibo.it\/en\/\",\"name\":\"BBS\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839\",\"name\":\"Sezin Can\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g\",\"caption\":\"Sezin Can\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Executive Master in Sales and Marketing: The 11th Edition Begins | BBS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/","og_locale":"en_US","og_type":"article","og_title":"Executive Master in Sales and Marketing: The 11th Edition Begins | BBS","og_description":"On Friday, September 27, 2024, the warm-up event for the 11th edition of the Executive Master in Sales and Marketing at Bologna Business School took place.","og_url":"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/","og_site_name":"BBS","article_publisher":"https:\/\/www.facebook.com\/BolognaBusinessSchool\/","article_published_time":"2024-10-03T08:30:44+00:00","article_modified_time":"2024-10-11T15:14:02+00:00","author":"Sezin Can","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Sezin Can","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/","url":"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/","name":"Executive Master in Sales and Marketing: The 11th Edition Begins | BBS","isPartOf":{"@id":"https:\/\/www.bbs.unibo.it\/en\/#website"},"datePublished":"2024-10-03T08:30:44+00:00","dateModified":"2024-10-11T15:14:02+00:00","author":{"@id":"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839"},"breadcrumb":{"@id":"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.bbs.unibo.it\/en\/executive-master-in-sales-and-marketing-the-11th-edition-begins\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.bbs.unibo.it\/en\/"},{"@type":"ListItem","position":2,"name":"Executive Master in Sales and Marketing: The 11th Edition Begins"}]},{"@type":"WebSite","@id":"https:\/\/www.bbs.unibo.it\/en\/#website","url":"https:\/\/www.bbs.unibo.it\/en\/","name":"BBS","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.bbs.unibo.it\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/8cbc31dfd00d4ac21f3dde6436b60839","name":"Sezin Can","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.bbs.unibo.it\/en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0ae4a3085907ca49134dfb4152ac8ad3c369df6b014c94de2dfedbc97a07d8d9?s=96&d=mm&r=g","caption":"Sezin Can"}}]}},"_links":{"self":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/posts\/126700","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/users\/132"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/comments?post=126700"}],"version-history":[{"count":4,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/posts\/126700\/revisions"}],"predecessor-version":[{"id":127114,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/posts\/126700\/revisions\/127114"}],"wp:attachment":[{"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/media?parent=126700"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/categories?post=126700"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/tags?post=126700"},{"taxonomy":"rubrica","embeddable":true,"href":"https:\/\/www.bbs.unibo.it\/en\/wp-json\/wp\/v2\/rubrica?post=126700"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}