{"id":125051,"date":"2024-08-19T12:18:58","date_gmt":"2024-08-19T10:18:58","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=125051"},"modified":"2024-08-19T12:20:38","modified_gmt":"2024-08-19T10:20:38","slug":"a-challenge-for-growth-camilla-sgobinos-journey-through-the-executive-master-in-sales-and-marketing","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/a-challenge-for-growth-camilla-sgobinos-journey-through-the-executive-master-in-sales-and-marketing\/","title":{"rendered":"A Challenge for Growth: Camilla Sgobino\u2019s Journey Through the Executive Master in Sales and Marketing"},"content":{"rendered":"

In a rapidly evolving corporate world, continuous education has become imperative for professionals striving for excellence. <\/span>Camilla Sgobino,<\/b> Business Architecture Specialist at <\/span>Accenture<\/b>, embraced this challenge by attending the <\/span>Executive Master in Sales and Marketing<\/span><\/a> at Bologna Business School. Her experience highlights the transformative potential of the program, offering valuable insights for those looking to embark on a new growth path in this field.<\/span><\/p>\n

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Can you tell us a bit about your journey before enrolling at BBS and how you decided to opt for the Executive Master in Sales and Marketing?<\/span><\/i><\/p>\n

I have been working in a consulting company since 2018, and after 6 years of work, especially after the pandemic period in which we lived through a surreal reality, I felt the need to add a new challenge to my daily work. <\/span>I felt the need to challenge myself again,<\/b> taking on a new experience and stepping out of my comfort zone.<\/span><\/p>\n

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What were the most significant moments of your educational journey, and how did you manage to balance study and work during the master\u2019s program?<\/span><\/i><\/p>\n

The most challenging yet rewarding moment of the year was managing and preparing for the second module, where we tackled numerous topics both theoretically and analytically. Regarding the management of work and the master\u2019s program, I invested part of my free time (with pleasure) in deepening the topics covered in class, participating in tutorships, and engaging with my classmates. <\/span>The key is to organize yourself well between study and work.<\/b> I studied and prepared in the evenings after finishing my workday and on weekends when I didn\u2019t have class.<\/span><\/p>\n

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What were the main benefits you gained from participating in the master\u2019s program in relation to your professional journey?<\/span><\/i><\/p>\n

The Master\u2019s experience was enriching in many aspects. Of course, I acquired valuable technical skills, but what truly made a difference was meeting a group of truly brilliant professionals. These colleagues generously shared their experiences, offering genuine insights into their professional and personal realities. It was a reciprocal exchange: I also had the opportunity to share my knowledge and background with professionals from completely different sectors than mine. <\/span>This continuous exchange of ideas and perspectives<\/b> was a real breath of fresh air for me, broadening my horizons and stimulating new reflections on my career and professional path.<\/span><\/p>\n

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What advice would you give to those considering enrolling in the same Master\u2019s program, and what skills or attitudes do you think are important to gain the most benefit?<\/span><\/i><\/p>\n

In my opinion, the Executive Master in Sales and Marketing is particularly valuable for two categories of professionals:<\/span><\/p>\n