{"id":116043,"date":"2024-02-20T17:35:34","date_gmt":"2024-02-20T16:35:34","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=116043"},"modified":"2024-02-20T17:35:34","modified_gmt":"2024-02-20T16:35:34","slug":"when-art-meets-business-sculptor-jago-engages-with-students-at-bologna-business-school","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/when-art-meets-business-sculptor-jago-engages-with-students-at-bologna-business-school\/","title":{"rendered":"When Art Meets Business: Sculptor Jago Engages with Students at Bologna Business School"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In Bologna Business School&#8217;s classrooms, an unusual and captivating event took place: <\/span><b>Jago<\/b><span style=\"font-weight: 400;\">, an internationally renowned sculptor, engaged in dialogue with students of the <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><a href=\"https:\/\/www.bbs.unibo.it\/global-mba\/\"><span style=\"font-weight: 400;\">Global MBA <\/span><\/a><span style=\"font-weight: 400;\">\u00a0and the <\/span><b>Professional Master in Business Management<\/b><span style=\"font-weight: 400;\"> and <\/span><a href=\"https:\/\/www.bbs.unibo.it\/master-fulltime\/master-in-sales-and-marketing-management\/\"><span style=\"font-weight: 400;\">Marketing Management<\/span><\/a><span style=\"font-weight: 400;\">. The discussion, moderated by <\/span><b>Prof. <\/b><a href=\"https:\/\/www.bbs.unibo.it\/faculty\/boscato\/\"><b>Cristiano Boscato<\/b><\/a><span style=\"font-weight: 400;\">, offered insights into the synergy between art and entrepreneurship, showcasing how creative pathways can influence the business world.<\/span><!--more--><\/p>\n<p><span style=\"font-weight: 400;\">Originally from Frosinone, <\/span><a href=\"https:\/\/jago.art\/it\/\"><span style=\"font-weight: 400;\">Jago<\/span><\/a><span style=\"font-weight: 400;\"> has made his mark on the art scene with his innovative approach to art. His career took a decisive turn when he was just 24 years old when he was selected to participate in the <\/span><b>54th Venice Biennale<\/b><span style=\"font-weight: 400;\">. This event marked the beginning of his international recognition. Jago is an artist who has revitalized the sculptural tradition and has managed to catapult this form of art into the contemporary digital world, using <\/span><b>social media <\/b><span style=\"font-weight: 400;\">to spread his creative vision and establish direct contact with the audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">During his meeting with Bologna Business School students, Jago shared his experience as an &#8220;<\/span><b>artpreneur<\/b><span style=\"font-weight: 400;\">,&#8221; highlighting the challenges and opportunities that come from personally managing every aspect of one&#8217;s artistic activity, from creation to self-promotion and the sale of artworks. His success is inspiring because it practically and concretely demonstrates the importance of combining creative talent with entrepreneurial skills. Indeed, the discussion mainly focused on how the modern artist must move confidently in the market, using contemporary communication tools to reach a wider audience. Jago also emphasized the importance of surrounding oneself with competent people and sharing responsibilities and successes, confirming one of the cornerstones of <\/span><b>leadership<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The presence of <\/span><b>Prof. Boscato<\/b><span style=\"font-weight: 400;\"> further enriched the discussion, creating a bridge between the world of art and the academic and entrepreneurial spheres and offering students valuable lessons on resilience, the importance of pursuing one&#8217;s goals despite difficulties, and managing failure as an integral part of personal and professional growth.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This event underscores <\/span><b>Bologna Business School&#8217;s<\/b><span style=\"font-weight: 400;\"> commitment to providing its students with an education beyond traditional academic teachings. It promotes a holistic approach that prepares future leaders to navigate a constantly evolving world confidently.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In Bologna Business School&#8217;s classrooms, an unusual and captivating event took place: Jago, an internationally renowned sculptor, engaged in dialogue with students of the \u00a0Global MBA \u00a0and the Professional Master in Business Management and Marketing Management. The discussion, moderated by Prof. Cristiano Boscato, offered insights into the synergy between art and entrepreneurship, showcasing how creative [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-116043","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>When Art Meets Business: Sculptor Jago Engages with Students at Bologna Business School | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/when-art-meets-business-sculptor-jago-engages-with-students-at-bologna-business-school\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"When Art Meets Business: Sculptor Jago Engages with Students at Bologna Business School | BBS\" \/>\n<meta property=\"og:description\" content=\"In Bologna Business School&#8217;s classrooms, an unusual and captivating event took place: Jago, an internationally renowned sculptor, engaged in dialogue with students of the \u00a0Global MBA \u00a0and the Professional Master in Business Management and Marketing Management. 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