On May 31st, in the Bologna Business School<\/strong> classrooms, the closing of the I Company<\/strong> Project Work<\/strong> of the Business Management<\/strong> Master’s program, track Food&Wine<\/strong>, was held.<\/p>\n The project was presented in the Villa Guastavillani venue by Martino Tadolini<\/strong>, Trade<\/strong> Marketing<\/strong> Manager<\/strong> and Lorenzo<\/strong> Vanucci<\/strong>, Marketing<\/strong> Manager<\/strong> Food<\/strong> division<\/strong> of Valsoia<\/strong> S.p.A.<\/strong><\/p>\n Valsoia S.p.A.<\/strong> is a company founded in 1990<\/strong> from the idea of Lorenzo Sassoli de Bianchi<\/strong>, with the mission of capitalizing on the high nutritional properties of soy to offer a food product that would meet the growing demand for health and wellness. Listed on the Milan stock exchange<\/strong> since 2006<\/strong>, Valsoia S.p.A. has grown over the years by acquiring several food brands, including Loriana<\/strong>, a high-end brand in the piadina production sector with a great tradition behind it.<\/p>\n The task given to the students: to study the possible positioning of the Loriana brand in three foreign markets<\/strong>: UK<\/strong>, Germany<\/strong> and Scandinavia<\/strong>. The idea behind it: to grow the brand, making it an umbrella brand for products that share the values represented by high-quality Italian food.<\/p>\n It was a real challenge for the participants in the Master<\/strong> in Business Management<\/strong>, Food&Wine<\/strong> track of Bologna Business School<\/strong>, who presented their work to the Valsoia S.p.A.<\/strong> executives, accompanied by the company’s HR manager<\/strong>.<\/p>\n The first group worked on the U.K. market<\/strong>, introducing a socioeconomic country overview, and then analyzed consumer behavior and the perception of Made in Italy food, both in restaurants and in large-scale distribution. The group then examined the brand’s competitors and identified different targets to which to propose the products, studying their production, marketing and promotion.<\/p>\n The team in charge of the Germany<\/strong> area developed its proposal starting with market analysis, import\/export, distribution channels and brand competitors. Then it focused on the analysis of consumption trends, moving on to the study of Italian cuisine, with a focus on the attention already paid in the country to Romagna, a tourist destination familiar to the average German consumer. Finally, the team proposed the product and its positioning in the large-scale retail trade and the marketing networks to be activated with a time plan and editorial plan.<\/p>\n The third team focused on analyzing the lifestyle and product portfolio of the Nordic countries<\/strong> to understand the penetration potential of Italian products across the entire landscape. After studying segmentation and demand, the team identified three types of buyer personas, resulting in a product proposal for the brand with a related marketing strategy.<\/p>\n Challenging work for students in Bologna Business School<\/strong>‘s University Master’s in Business Management<\/strong> program, which combines face-to-face lectures, Project Work<\/strong> and MGIncontri<\/strong>: meetings<\/strong> with<\/strong> executives<\/strong> who talk about their own paths and companies<\/strong>.<\/p>\n Company Project Work<\/strong>, a curricular activity coordinated by Professor<\/strong> Angelo<\/strong> Manaresi<\/strong>, Scientific<\/strong> Director<\/strong> of the Master’s program, and Marketing<\/strong> lecturer<\/strong> Barbara<\/strong> Lorenzini<\/strong>, allows its participants to meet with leading companies such as Valsoia. Four weeks to manage a real case, under the supervision of BBS<\/strong> professors. A teamwork time, to learn company dynamics and arrive aware of the final internship. An opportunity to develop skills and a powerful personal network.<\/p>\n Bologna Business School<\/strong>‘s Business<\/strong> Management<\/strong> Master<\/strong> is a global path<\/strong> that combines study and practical experience, to enter directly, also thanks to the final internships in the company, into the business world (placement index over 90% six months after the conclusion of the Master’s degree).<\/p>\n","protected":false},"excerpt":{"rendered":" COMPANY PROJECT WORK \u2013 BUSINESS MANAGEMENT MASTER\/FOOD&WINE On May 31st, in the Bologna Business School classrooms, the closing of the I Company Project Work of the Business Management Master’s program, track Food&Wine, was held. The project was presented in the Villa Guastavillani venue by Martino Tadolini, Trade Marketing Manager and Lorenzo Vanucci, Marketing Manager Food […]<\/p>\n","protected":false},"author":108,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"rubrica":[],"class_list":["post-107082","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"\n