{"id":106121,"date":"2023-07-10T16:42:08","date_gmt":"2023-07-10T14:42:08","guid":{"rendered":"https:\/\/www.bbs.unibo.it\/?p=106121"},"modified":"2023-07-17T09:56:38","modified_gmt":"2023-07-17T07:56:38","slug":"a-full-immersion-in-innovation-for-the-professional-masters-in-marketing-management","status":"publish","type":"post","link":"https:\/\/www.bbs.unibo.it\/en\/a-full-immersion-in-innovation-for-the-professional-masters-in-marketing-management\/","title":{"rendered":"A full immersion in innovation for the Professional Master’s in Marketing Management"},"content":{"rendered":"

An intense and experience-filled week for students and faculty from Bologna Business School and WFI – Ingolstadt School of Management<\/b>. <\/span><\/p>\n

Master’s in Marketing Management<\/a> <\/b>and Data Marketing and Analytics<\/a> <\/b>at BBS <\/b>and<\/span> WFI – Ingolstadt School of Management <\/b>met for an exchange on innovation in the retail sector. The <\/span>“Innovation Immersion in Retail” <\/b>event allowed participants to explore a constantly evolving world in depth through company visits and in-depth meetings with industry experts.\u00a0<\/span><\/p>\n

The week opened at <\/span>Villa Guastavillani <\/b>with an informal meeting dedicated to the participants, followed by the official opening with welcome speeches by <\/span>directors<\/b> Gabriele Pizzi <\/b>of<\/span> BBS and Shashi Matta of WFI Ingolstadt School <\/b>of<\/span> Management<\/b>. <\/span>Patrizio Pecunia, <\/b>a former manager at <\/span>Amazon<\/b>, then gave a lecture titled “Innovation immersion: what does it practically mean?” which allowed for immediate contextualization of the objectives of the week-long exchange, thanks in part to the many questions and curiosities of the participants.<\/span><\/p>\n

The next day, participants visited <\/span>Datalogic<\/b>, a leading data collection technology company, where they learned more about the company’s innovative solutions. After lunch, the group moved to <\/span>FICO Eataly World<\/b>, where a guided tour and a session by Patrizio Pecunia on Customer Experience took place.\u00a0<\/span><\/p>\n

The third day, in Villa Guastavillani, opened with a debriefing of the <\/span>teamwork<\/b> activities at FICO and a presentation by <\/span>Matteo Esposito, CEO and Founder of InVRsion<\/b>. Participants conducted further team activities in the afternoon, followed by project presentations and related feedback. The last day was dedicated to <\/span>a guided tour of Bologna<\/b>, organized in collaboration with Bologna Welcome.<\/span><\/p>\n

This exchange was a full immersion in <\/span>innovation<\/b> and a valuable opportunity to <\/span>network<\/b>, deepen the skills learned during the Master’s program and gain a broader perspective. Meetings with industry experts, company visits and teamwork activities fostered <\/span>meaningful connections<\/b> and inspiration to build successful <\/span>international<\/b> careers.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

An intense and experience-filled week for students and faculty from Bologna Business School and WFI – Ingolstadt School of Management.<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[207,92],"tags":[],"rubrica":[],"class_list":["post-106121","post","type-post","status-publish","format-standard","hentry","category-news-en-2","category-news-en"],"acf":[],"yoast_head":"\nA full immersion in innovation for the Professional Master's in Marketing Management | BBS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bbs.unibo.it\/en\/a-full-immersion-in-innovation-for-the-professional-masters-in-marketing-management\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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